GenerUS Marketing Solutions Inc.



GenerUS Marketing Solutions Inc.

December 04, 2013 14:34 ET

Disruptive New Social Fundraising Tool Coupons4Giving Launches in Time for Holiday Season

Created by Alberta startup GenerUs Marketing Solutions, Coupons4Giving has built a social marketplace for not-for-profits to fundraise

EDMONTON, ALBERTA--(Marketwired - Dec. 4, 2013) - GenerUS Marketing Solutions Inc. (GenerUS) launches Coupons4Giving (www.coupons4giving.ca), a fundraising tool that allows not-for-profits to create and manage successful fundraising campaigns in order to drive greater donor engagement. Not-for-profit organizations, including registered charities and community groups, can now bring their network of donors to Coupons4Giving to buy great deals from local or preferred merchants, or from our Global Marketplace of online retailers.

The Coupons4Giving website is currently in beta and a select group of not-for-profits and merchants have been invited to test out the service. This select group will be able to help the Coupons4Giving team trial the e-commerce platform with preliminary campaigns.

"We believe the value of Coupons4Giving is to help not-for-profits use the power of social media to engage and expand their donor base," stated Michelle Sklar, Chief Marketing Officer. "Our philosophy is to help organizations better use technology to drive fundraising efforts in a simple and effective manner."

Coupons4Giving first launched in Edmonton in the summer of 2012 as GenerUS Marketing Solutions by a small team looking to solve the cumbersome efforts of fundraising for schools and sports programs. They proved their model by raising over $12,000 for 30 not-for-profits in one month with charities raising on average $800 in a 10-day campaign. Today, the newly rebranded Coupons4Giving.ca offers an improved platform with the ability for groups to run multiple campaigns at one time. The addition of a Global Marketplace of online retailers and a Social Media Toolkit to help fundraisers expand and engage their donor base are two of the new features.

The GenerUS leadership team includes seasoned tech entrepreneurs, with a successful track record in Alberta's business community, including CEO Randy Thompson and CMO Michelle Sklar, as well as software expert CTO, Jack Schaible.

Commenting about the beta launch, CEO Randy Thompson said, "I am thrilled to be working with such an ambitious team and we are incredibly proud to kick-off Coupons4Giving. We are excited to watch the site grow, and to gather important customer feedback from the participating top tier merchants and not-for-profits."

"Early on we proved out GenerUS, and as a board member, I am very much looking forward to the future for Coupons4Giving and the new team leading the charge," said Peter Rachmistruk, founder and continuing Director of GenerUS.

About Coupons4Giving:

Coupons4Giving is fundraising tool that connects charities, not-for-profit organizations and community groups with local business and supporters. Coupons4Giving helps these organizations engage and expand their donor base by offering great deals from local restaurants, retailers and online merchants. Customers can purchase coupons and offers from local businesses and at the same time support organizations they care most about. Businesses can harness the power of supporting local organizations while seeing increased foot traffic to their establishments.

Whether you are raising money, looking for a great restaurant, or you are a merchant who wants to support local community groups, Coupons4Giving makes it easy!

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