September 07, 2011 10:07 ET

Disseminate Content Efficiently With Rich-Media Widgets

BrightTALK™ Introduces Promotional Widgets

SAN FRANCISCO, CA--(Marketwire - Sep 7, 2011) - With the explosion of online media and its fragmentation across the web, where and how to promote content are important questions that savvy marketers consider. Capturing viewers' attention and engaging your audience on your website is challenging, but new tools that make promotional efforts more effective and efficient are now available.

In an effort to place content strategically and contextually in websites and blogs to actively attract viewers, BrightTALK™ has recently extended its embedding capabilities by introducing BrightTALK promotional widgets. Designed especially for promoting webcasts from prominent, highly trafficked pages like business home pages, the widgets direct viewers to rich-media content without taking up too much valuable real estate on the page.

BrightTALK™ Channels offer clients the ability to produce online events that target focused audiences within the broader community. They provide a destination for speakers to present their content and for viewers to attend. The option to build branded locations for content and embed channel listings or individual webinars and videos on websites enables channel owners to attract viewers from a variety of locations while making audience registration and activity reporting simple and seamless.

The promotional widgets take this technique to a new level, offering smaller, more versatile embeds that update dynamically and efficiently draw viewers to the content.

Promotional widgets come in two standard versions.

The Channel-list MPU displays all of the content of a channel, giving viewers the opportunity to easily navigate and select content that is of interest to them. By clicking on the webinar title or thumbnail image in the widget, the viewer is redirected to the default channel location to watch the webinar. View example of Channel-list MPU

The Slide-feature MPU allows you to promote specific webinars. The widget scrolls through the title slides of each webinar. When a viewer clicks on a specific webinar they are redirected to the webinar's default location. View example of Slide-feature MPU

BrightTALK continues to provide effective and user-friendly tools for sharing knowledge and vital business information with promotional widgets that are easy to generate, incorporate and manage. Their customizability allows you integrate them into your website unobtrusively and align your content with your brand. Embedding widgets strategically across a variety of pages facilitates the promotion of rich-media content to help your audience find the right content at the right time and engage your audience on your website.

About BrightTALK: BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

Contact Information

  • Media contact:
    Kathryn Kilner
    (415) 625-1516