SOURCE: IntellectualMarketing, LLC

March 19, 2007 10:18 ET

Dissimilar Markets; Similar Healthcare Trends

GREEN BAY, WI -- (MARKET WIRE) -- March 19, 2007 -- Minneapolis and Green Bay are 'polar opposites: One's Big; One's Small. One's White; One's Blue Collar. One's Hip; Hops for the other (with Brats and Cheese of course). One has a professional football team...

When it comes to healthcare, both have a similar problem: Healthcare Costs for employers, employees and their families continue out of control.

A study released today in Green Bay (and Thursday in Minneapolis) shows: 1.) the average market increase was 12.5%; 2.) more employers and business owners are making health insurance purchasing decisions based only on cost - not quality; 3.) 20% have considered dropping their employee health plan altogether (and a fair number already have).

Part One of the two studies -- one from the 10-county, greater Green Bay (WI) market; one from the 13-county Minneapolis/St Paul (MN) market -- offers the latest market data on healthcare cost and business strategies to control it. (Studies were conducted with a representative sample of business owners in both markets in January/February 2007.)

Part Two will be released in two weeks.

Dr. David G. Wegge, president of IntellectualMarketing, LLC, conducted both studies. He summed up the similarities saying, "Even though the rate of increase has declined, the cumulative cost escalation of providing health insurance benefits is taking a significant financial toll on business -- especially small business."

An Executive Summary of the Green Bay study is available: http://pulse.nicoletbank.com/nicoletbankpulse/nnb+business+pulse/executive+summaries/2007/default.asp

An Executive Summary of the Minneapolis study is available: http://www.mibizoutlook.com/mibusiness/executive+summaries/default.asp

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