SOURCE: Distelli

March 31, 2015 11:00 ET

Distelli Names Todd Feinroth as New Vice President of Sales and Marketing

Former Chief Revenue Officer for Chef Software to Lead Sales and Marketing for Rapidly Growing Code Deployment-as-a-Service Startup

SEATTLE, WA--(Marketwired - Mar 31, 2015) - Distelli, an infrastructure automation company that vastly simplifies code deployment and server management for software developers, today announced that Todd Feinroth, a former enterprise software sales executive at CFengine and Chef Software (formerly Opscode), has joined the company as its new Vice President of Sales and Marketing. In this capacity, Todd will be responsible for building the sales organization, executing the marketing strategy and establishing the multi-channel commercial distribution strategy for the company, including both an inside and field sales team.

"Distelli is solving a critical problem for software engineers who are spending far too little of their valuable time writing code that has direct revenue impact on their business because they have to write and maintain code deployment scripts, manually deploy code and keep track of all the changes they make across their server ecosystem," said Todd Feinroth, Vice President of Sales and Marketing. "The customers who have purchased Distelli have already realized significant cost savings and improved efficiencies. I'm tremendously excited to join a company with such promise and help them deliver on an aggressive commercial agenda."

Todd brings more than 20 years of technology sales leadership to Distelli. Prior to joining the company, Todd served as the Vice President of Global Sales for CFengine, where he led the multi-channel commercialization strategy on behalf of the popular IT automation vendor. As the Chief Revenue Officer at Chef Software, he defined the sales strategy for the company's cloud-based infrastructure automation solutions, including direct inside and outside sales, strategic alliance channels with ISVs, systems integrators, web operations consulting firms and VARs. Todd has also held senior sales positions with other enterprise software companies including Edifecs, Opsware, and Legato Systems.

"We are thrilled to bring someone with Todd's proven enterprise software pedigree to lead sales and marketing as we drive adoption of the Distelli Platform across software engineering teams worldwide," said Rahul Singh, founder and CEO of Distelli. "With the experience of someone like Todd at the helm of our small but growing commercial team, Distelli will be well positioned to establish a significant footprint with software teams of all sizes and across all industry verticals."

Distelli is an agent-based SaaS platform that allows engineers to automatically deploy code to any physical, virtual or cloud based platform in their environment. Distelli also shows developers what's running on which server, allows them to deploy their code with greater consistency, frequency, and enables them to instantly update it or roll it back. Distelli works with any server -- bare metal, public cloud, private cloud, virtual machines or containers -- regardless of where the servers live. Distelli has been in production and powering critical infrastructure for paying customers for the past year with several companies currently using it to eliminate the pain in their software development and deployment process. 

About Distelli
Distelli, Inc. is a complete deployment platform built for solo developers and large teams alike. Built by developers, for developers, Distelli makes it fast and easy to push code to any server, while making it easy to track who did what and when on every server across your fleet. Distelli is privately held and headquartered in Seattle, Washington. Learn more at

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