SOURCE: LiveOps, Inc.

December 14, 2006 14:30 ET

Distributed Contact Center Leader LiveOps Deepens Channel Expertise Through Executive Hirings and Expanded Roles

LiveOps Expands Leadership in Financial Services/Insurance, Food Services and Channel Segments

PALO ALTO, CA -- (MARKET WIRE) -- December 14, 2006 -- LiveOps, the leader in distributed contact centers, announced today that it has deepened its service channels expertise to focus on the financial services, insurance, casual dining/food services and BPO (business process outsourcing) industries. The addition of top channel experts strengthens LiveOps' leadership in the direct response industry.

LiveOps VP of Business Development Patrick McKenna assumes an expanded role. He will now manage strategy and client relationships with Fortune 500 companies in the financial services and insurance industries. McKenna has been with LiveOps since 2002. Prior to LiveOps, McKenna was senior director of corporate development at software firm, Ingenio. He also worked within mergers & acquisitions at both Morgan Stanley & Co. and J.P. Morgan & Co. He holds an MBA from the McDonough School of Business at Georgetown University.

Randall Kies, food services industry veteran and expert, was appointed VP, Food Service channel. Kies brings over two decades of experience within the casual dining business. Prior to LiveOps, he served as SVP of marketing and strategic planning at Black Angus Steak House, VP of Marketing for Brinker International, overseeing advertising strategy for Chili's Grill and Bar restaurants. He holds an MBA from the University of Chicago.

Former VP at Salesforce.com, Sanjay Popli has been appointed VP of Channels, focusing on the BPO market. Prior to Salesforce.com, Popli worked in a similar capacity at Alcatel/Genesys Telecom Labs. He also founded IpSpeech, Inc., a natural language dialog-based speech-enabled solution, and advised Fortune 100 companies on growth and operational strategies at the management consulting firm A.T. Kearney. Additionally, he served as business development lead at National Semiconductor Corp. He holds an MBA from the University of Chicago.

Matt Fisher, VP of Direct Response and Shared Services, will also expand his role to now oversee all activity within the direct response channel and those relating to shared services. Fisher has been with LiveOps since 2003. He also worked with the core LiveOps engineering team at Netscape, developing its Internet browser. He holds an MBA from the Haas School of Business at the University of California, Berkeley.

All will report into Ron Williamson, General Manager, at LiveOps.

"By deepening our market segment focus and expertise, LiveOps is enabling top companies in these target industries to see new efficiencies and revenue opportunities that may never before have been possible, including new up-sell strategies, Results Based Routing™ -- routing calls to the best performing agents -- and accommodating extreme call volatility on demand," said Bill Trenchard, CEO of LiveOps.

About LiveOps, Inc.

LiveOps, Inc., the leader in distributed contact centers, enables businesses to deliver a high performance call center and high quality customer contact in the most cost-effective means possible. Our hosted call center platform instantly provides an enterprise-scale distributed call center infrastructure, while our network of 9,000 experienced agents can quickly represent your company in an effective and professional manner. LiveOps' solutions allow for greater flexibility, quality, scalability, control and cost savings than traditional contact centers and contact center technology providers. LiveOps is headquartered in Palo Alto, California. www.liveops.com.

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