Distributed Data Safer Than Centralized "Cloud" Data

NEW YORK, NY--(Marketwired - Aug 15, 2013) - SmartMetric, Inc. (OTCQB: SMME) -- Speaking today from NEW YORK, SmartMetric™ Inc. President & CEO Chaya Hendrick said the company is focused on releasing new product centered on the individual ownership and control of their own data while having this data protected by the SmartMetric Inc. created miniature biometrics reader and authentication system.

Centralized data such as "Cloud" storage is fundamentally less safe than distributed data. If you have a million records on a central computer a hacker only needs to get it right one time to get his hands on the million records of data. If however the same data records were distributed across a million individuals then the would-be hacker would need to successfully hack a million times to collect the same amount of data. This is the inherent weakness and security flaw in the "Cloud" computing model, she said.

The SmartMetric™ approach is to have a de-centralized data storage approach that has the individual hold their own data on a new type of device that is protected using the SmartMetric miniature biometric fingerprint scanner. The Company will release further information about this new data storage product in the coming weeks along with its scheduled sales release by the end of this year.

A number of motions in the SmartMetric Inc. lawsuit for patent infringement against both Visa and MasterCard are being heard before the District Court Judge, the Honorable Mr. Fitzgerald on August the 27^th. The company is pleased to see that matters are moving forward.

On August the 26^th SmartMetric Inc. is publicly releasing for sale its new Electronic Health Records (EHR) product that is protected by the company's "world's smallest" biometric fingerprint reader and authorization system, called the MedicalKeyring™. 

For information on SmartMetric and its technology please go to www.smartmetric.com. For information on the SmartMetric™ MedicalKeyring™ please go to www.medicalkeyring.com

About SmartMetric, Inc. SmartMetric Inc. is a technology that designs, engineers its advanced products utilizing the company's expertise in miniaturizing electronics. The company has developed miniature fingerprint self powered fingerprint scanners and readers that are at the center of SmartMetric Inc.'s key ring and credit and identity card products. For more information please visit us at www.smartmetric.com.

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors. SmartMetric™ and MedicalKeyring™ are trademarks of SmartMetric, Inc. (OTCQB: SMME)