SOURCE: Winning Brands Corporation

June 17, 2008 14:14 ET

Distribution Begins for Winning Brands' TrackMoist™ Dust Control Product

Launch Implementation Starts

BARRIE, ON--(Marketwire - June 17, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) www.WinningBrands.ca reports that sales of its TrackMoist™ dust abatement solution begin July 2008 with the first commercial listing of TrackMoist™ through CRS Contractors Rental Supply. Testing of TrackMoist™ had been positive since 2006 when it was originally intended for launch, but Winning Brands deferred commercial listing in order to round out its eco-responsible cleaning product listings with major retailers first and to ensure that U.S. trial experiences with TrackMoist™ mirrored the Canadian experiences with equally positive results.

TrackMoist™ is a solution that is mixed with water to be sprayed on dirt racetracks, construction sites and other settings where dust control consumes large quantities of water. The effect of adding Winning Brands' TrackMoist™ has been found to be dramatic. Most recently, reduction in water use from 100,000 gallons down to 54,000 gallons per application have been documented during tests in Indiana at the Terre Haute Action Track. It is one of the locations where Winning Brands is developing real world applications for large scale water savings in targeted commercial facilities. While an even greater percentage of water consumption savings may be possible with TrackMoist™, the already documented reduction of nearly 50% is considered so significant that further anticipated improvements will no longer preclude the start of sales. Chris Novotney is one of the people credited for the quality of the track conditions at Terre Haute Action Track and is characteristic of the behind-the-scenes professionals who have been making a difference in preparing for the TrackMoist™ phenomenon. "I want what's best for the track -- and know a lot about how dust and dirt behaves. I'm pleased to be part of a team of applications specialists who are making real progress to reduce water consumption," says Novotney.

Winning Brands Snr. VP Lorne Kelly notes that to delay launch any further when the results are already so impressive is not fair to the first group of commercial customers who are already waiting to begin use. "My phone is ringing," says Kelly. "The word is out that a very useful product has emerged from these continuing trials. 50% reduced water consumption is considered very significant amongst testers because it translates to millions of gallons quickly," he adds. "Eventually there can be a measurable impact on water treatment facilities, fuel used by application trucks, labour costs, less reliance on (and cost of) traditional calcium treatment and many other benefits." Kelly observes; "We're assembling a team of advisors to spread the knowledge."

Reduction in large scale water consumption is recognized as a key environmental objective globally. Situations which can deliver vast savings at high volume sites are particularly desirable. Canadian practical experience of TrackMoist™ has a longer history, causing Winning Brands to permit the first Canadian vendor to begin direct customer sales of TrackMoist™. Accordingly, CRS Contractors Rental Supply becomes the first retail source for commercial customers wishing to purchase TrackMoist™. CRS takes delivery of the initial commercial production July 2008 http://www.contractorsrentalsupply.ca/. Initial U.S. placement will follow shortly thereafter. It is anticipated that the North American heavy equipment rental industry will be the initial distribution infrastructure by which to reach industrial customers for TrackMoist™ because of the existing synergies in customer base. CRS Contractors Rental Supply is characteristic of this distribution channel because it has multiple locations, serves heavy industry, construction companies, government and the agricultural sector with a wide range of equipment to get things built and maintained. The industry had waited since 2006 for Winning Brands to act on its intention to launch.

Winning Brands CEO Eric Lehner has surprised consumer products industry watchers by not referring to this development as "another brick" in his now famous parable of building the business in steady, predictable increments; "It's not a brick -- it's a whole new property. This is not merely incremental growth but more like acquiring an adjacent development site, figuratively speaking. Delivering dramatic water consumption savings is just as beneficial and environmental as reducing toxicity of input. Building long-term shareholder value doesn't have to be a plodding experience; it benefits from original thinking too. We prioritized securing major retailer listings for the first family of products -- now we can pay proper attention to this new area effectively because the cleaning products are heading in the right direction and are supported by business partnerships that did not exist 2 years ago."

Winning Brands Corporation manufactures a range of advanced cleaning solutions which are making news for their performance characteristics while retaining an eco-responsible profile. Main production takes place at the Grand Rapids, Michigan facility of Surefil, LLC. Certain sizes and prototypes are produced at Winning Brands' St. Catharines, Ontario facility.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist™ is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct (705) 737-4062
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca