SOURCE: Celsius Holdings, Inc.

November 14, 2007 11:06 ET

Distributor in Texas Features Celsius

Top Line Distribution Offers Customers the Leading Healthy Beverage Alternative

DELRAY BEACH, FL--(Marketwire - November 14, 2007) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Top Line Distribution is featuring Celsius as their leading beverage healthy alternative. Celsius is the first healthy calorie burning beverage that delivers great taste, sustained energy and is backed by trusted science. Top Line serves Grayson, Fanning and Cooke Counties in Texas and Southern Oklahoma. Top Line is a fast paced growing company that is bringing new trends to the community and has a professional team with vast sales experience in supply chain management and retail services.

"Texas is becoming a key market for Celsius. Top Line will add to the existing distribution, provide a dedicated partner that will hit the streets everyday and get Celsius on the shelves," Dick McGee, COO, Celsius, Inc. "We look forward to supporting the market growth with fun, healthy and exciting marketing efforts."

Top Line will carry all five flavors -- Wild Berry, Cola, Orange, Ginger Ale, and Lemon-Lime -- in both the 12 oz cans and bottles. Top Line's goal is to lead the distribution industry by its innovative techniques and advanced supply chain solutions.

"Our committed sales team can now provide our customers with the leading healthy beverage alternative. We are in the market everyday and talk with our customers, who tell us that their shoppers want something healthy to drink," Sana Ullah, Owner, Top Line Distribution. "Celsius is a novel concept that combines the right function with the right formula at the right time. Celsius is a winning product and Top Line is pleased to have it in our portfolio."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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