SOURCE: m-Wise, Inc.

January 26, 2007 07:00 ET

Divine and m-Wise Expand UK Text Sudoku Challenge With the SUN Newspaper

Leading UK Daily News Paper, SUN, Launches the Game to Its 3.5M UK Readers

WILMINGTON, DE -- (MARKET WIRE) -- January 26, 2007 -- Mobile content technology vendor, m-Wise (OTCBB: MWIS) and emerging UK mobile and wireless services brand, Divine™, announce the expansion of the text Sudoku game with leading UK daily newspaper, the SUN, part of the News International Group.

Following the successful introduction of the game with The Times a couple of months ago, the collaboration between m-Wise and Divine is now reaching the most exciting and significant UK readers segment. The Sudoku Challenge gives readers the chance to complete a Sudoku puzzle and text (using SMS) certain missing numbers to win valuable prizes that include cars, special travel and holiday packages and cash prizes.

The SUN will present the Sudoku Challenge game to its millions of readers and will offer them the chance to win prizes on a daily basis. The game will be supported by special daily promotion in the SUN newspaper including front page promotion. Readers will communicate with Sudoku Challenge through premium SMS and pay a participation fee. Revenues generated through the game are shared by the parties.

The game is another part of a series of major new initiatives in mobile and wireless that Divine and m-Wise have planned for this year bringing in a wave of truly revolutionary interactive consumer services.

Divine Group CEO, Guy Rosenhoiz comments: "We are delighted to announce this development to the game. This is part of our planning to bring exciting and involving games and services to customers. Launching the Sudoku Challenge with the Sun is a major step forward in our strategy."

Zach Sivan, m-Wise's vice president of sales and marketing, added, "We are very pleased to see this quick take off of the mobilized Sudoku challenge. The collaboration with the SUN is another great example of how much synergy there is in the interaction between traditional media and mobile services."

About Divine

Divine is a major new mobile and wireless services brand focused on innovation that is exciting, easy to use and offers great value for money. www.mydivine.com

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA (Mobile Once, Mobile Anywhere), the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one-stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, chat, and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

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This press release contains "forward-looking statements." Said statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" and/or other similar words. All statements only reflect our current views and opinions concerning future events. All representations are limited to the date of this press release and involve risks, uncertainties, and assumptions. Do not place undue reliance on forward-looking statements. Actual future results may differ significantly from those identified and described herein.

Contact Information

  • For more information, please contact:

    m-Wise:
    Zach Sivan
    Email: Email Contact