SOURCE: Dixie Foodservice

April 10, 2007 07:00 ET

Dixie Foodservice Launches SmartStock™, the Foodservice Industry's Premier Suite of Cutlery Dispensers

Revolutionary Dispenser Provides Hygiene and Efficiency for Foodservice and Restaurant Operators

ATLANTA, GA -- (MARKET WIRE) -- April 10, 2007 -- Standard cutlery bins are a breeding ground for foodservice "crimes" such as poor hygiene and product waste but Dixie Foodservice is helping operators "clean house." Dixie Foodservice announces the release of the SmartStock™ cutlery dispenser and refill system, offering the foodservice industry's premier solution for single cutlery dispensing.

The new dispensers, which provide an individual piece of single-use cutlery at the simple push of a lever, enhances hygiene by reducing touch points as compared to standard self serve cutlery bins. The quick-load capability of the dispenser also reduces waste and stocking times, providing immediate operational benefits to foodservice and restaurant operators.

The SmartStock dispenser solution is comprised of a suite of three individual dispensers, one each for single-use forks, knives and spoons. The SmartStock dispenser's tower design, which can be placed on counters or mounted on walls, offers a sleek, innovative alternative to current cutlery bins that often send the message of poor hygiene as a result of exposed cutlery being scattered across foodservice countertops.

Until now, self serve cutlery bins have been susceptible to various contaminants, which are sometimes transmitted within foodservice operations. The SmartStock the dispenser allows for enclosed stock dispensing, providing the remaining cutlery with protection against contamination from consumers and spills.

"The unique design and functionality of the SmartStock dispenser directly addresses the needs of our customers," said Kirsten Hadley, business manager, Dixie Foodservice. "We believe the SmartStock dispenser not only provides increased customer efficiency but also plays an important role in enhancing an operation's image. Our goal was to deliver a product with hygiene-related benefits, elevating the operational and safety performance attributes of any foodservice operation."

The SmartStock dispenser solution offers ease of use to consumers. By simply pressing the dispensing lever located at the base of the SmartStock dispenser, diners are provided with an individual utensil, which is dispensed into a tray at the base of the tower. The single-use dispensing helps operators to reduce product costs by eliminating unnecessary waste due to consumer over-use.

The SmartStock dispenser also delivers ease of use to foodservice operators. Operators can monitor the supply in each dispenser through its transparent door. Once the product supply has been exhausted, it can be quickly and easily reloaded using refill inserts, which contain 40 nested, hygienic utensils, providing replenishment efficiency. The total capacity of each SmartStock dispenser is 120 utensils. In addition, the small footprint of each tower (24.5" high, 10" long, 5.75" deep) means that operators can increase available counter space currently used by bulky cutlery bins, allowing more room to add additional items for their consumers.

The Dixie Foodservice SmartStock dispenser system's projected market impact has been particularly supported by recent field tests among operators. Results from the Dixie Foodservice-conducted tests show a high acceptance rate among operators, most notably that product over-consumption was reduced by up to 25 percent. Additionally, 80 percent of operators said they were "very likely" to use SmartStock, and 80 percent of operators said that the sleek, modular design of SmartStock greatly improved counter appearance.

"The outstanding feedback from foodservice operators is a testament to the efficient and hygienic benefits the SmartStock dispenser can deliver to the industry," said Hadley. "The operators we have spoken to have expressed a sincere interest in implementing SmartStock in their foodservice operations because they recognize how the product will deliver immediate benefits, from enhanced hygiene and operational efficiency to improved brand image and their business."

About Dixie Foodservice

Dixie Consumer Products LLC, a Georgia-Pacific company, is a leading supplier of foodservice disposables in North America. For more information about the SmartStock dispenser, visit www.dixiesmartstock.com. To learn more about the full line of foodservice disposables and To-Go packaging products from Dixie Foodservice, contact your Dixie Foodservice sales representative, call 1-800-257-9744 or visit us at www.dixiefoodservice.com

Contact Information

  • For further information:

    Michelle Wagner
    Marketing Communications
    Dixie Foodservice
    (404) 652-6668
    Email Contact

    Dan Boon
    Brand Resources Group
    (678) 996-2003
    Email Contact