SOURCE: Dixie Foodservice

March 18, 2005 14:51 ET

Dixie Foodservice Strengthens Tableware Design & Durability

Innovative New Rim Design Provides Greater Strength for UltraStrong™ Plates

ATLANTA, GA -- (MARKET WIRE) -- March 18, 2005 -- Dixie Foodservice today announced that it has reinforced its UltraStrong™ plates with an enhanced rim design, making it 30 percent stronger than their current plate(1). A leader in the design and manufacturing of single use products for the foodservice industry, Dixie Foodservice developed the reinforced plate rims of the UltraStrong™ line to provide restaurant and foodservice operators with the enhanced performance characteristics of strength and rigidity to service a wide variety of menu offerings.

With U.S. demand for foodservice disposables expected to grow 4.3 percent annually through 2007(2), Dixie fortified its disposable products to enable restaurants and other foodservice operations to reap the benefits of disposable tableware and provide a more reliable, sanitary and enjoyable in-house and To-Go dining experience for customers.

The newly reinforced UltraStrong™ plates are available in Dixie's contemporary Sage™ product design as well as traditional all-white, providing an ideal solution for foodservice operations seeking to improve the performance of their tableware as well as the image of their operation.

"The performance of a plate is extremely important to today's foodservice operator," said Fran Alexay, Director of Marketing, Dixie Foodservice. "By presenting stronger products, Dixie helps ensure that foodservice operations, from quick-casual to bakeries and delis, can provide patrons with a greater variety of meal options without performance worry of plates."

The new Dixie innovation, Outer Horizontal Periphery (OHP), was created through advanced engineering and product design expertise to add greater durability and rigidity to Dixie plates. The reinforced tableware helps prevent unwanted messy leaks and spills, providing foodservice operators with a dependable, cost effective and more sanitary alternative to permanent ware and other disposables. OHP is a key composite in Dixie's UltraStrong™ products -- now 30 percent stronger than its toughest Superware™ line -- and since UltraStrong™ is offered in the new Sage™ products design, operators can take advantage of an upscale, contemporary style without sacrificing strength.

"Dixie continues to evolve and improve its product offerings in order to meet the needs of today's marketplace and exceed the expectations of operators and their patrons," added Alexay. "Improving our UltraStrong™ line is the latest example of how Dixie Foodservice applies technology to design to achieve superior single-use tableware products that create an optimal dining experience for consumers and an efficient and cost-effective solution for operators."

The new UltraStrong™ and Sage™ products are now available for foodservice operator in-house, To-Go and catering needs. Visit Dixie Foodservice at www.dixiefoodservice.com to learn more about our complete line of To-Go products and other innovative solutions for the foodservice industry.

ABOUT DIXIE FOODSERVICE

Dixie Foodservice, a business of Georgia-Pacific Corp., is a leading supplier and product innovator of foodservice disposables in North America. For more information about Dixie's full line of foodservice disposables and To-Go packaging products, contact your Dixie Foodservice sales representative, call 1-800-257-9744 or visit us at www.dixiefoodservice.com.

1. Neenah Technical Center, Georgia-Pacific Corp.

2. Freedonia Group, January 2004, “Foodservice Disposables to 2007”

Contact Information

  • For further information:

    Michelle Wagner
    Dixie Foodservice
    404-652-4000

    Dan Boon
    Brand Resources Group for Dixie Foodservice
    678-996-2016
    dan.boon@brandresourcesgroup.com