SOURCE: Dixie Lee Industries

December 19, 2007 08:05 ET

Dixie Lee Dishes Out Pasta Plan

Dixie Lee Has Announced to Its Franchisees That Beginning in January a New Line of Pasta Dishes Will Be Introduced Into the Dixie Lee Chicken & Seafood Restaurants Product Line Up

DALLAS, TX--(Marketwire - December 19, 2007) - Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company of the 40 year old "Dixie Lee" brand name, with more than 80 franchised restaurants open, announced today that it will soon offer a line of healthy pasta dishes to complement its current line of salads.

The six pasta product lines have been developed in such a way that the speed of service will not be compromised. Dave Silvester, Executive Vice President, stated, "The added line up will give our consumers an additional choice of healthier products and will complement the current salad lines that we offer in all Dixie Lee Chicken Restaurants currently."

The lines to be added include Chicken Alfredo with (low calorie) cream sauce, Lasagna Florentine with Spinach, Chicken Parmesan and Spaghetti with Meatballs. "And with cold weather settling in, our folks will appreciate these 'hot' new entrees," said Silvester. "We've been monitoring the growth in popularity of Italian (pasta) dishes for some time, and now's the right time for Dixie Lee to dish it up."

This new lineup will be backed up with a custom mail out campaign, supported with in-house Point of Sale (POS) materials.

About Dixie Lee

The Dixie Lee brand name started with the opening of the first Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville, Ontario, Canada. Building on an old Louisiana chicken recipe, the Dixie Lee name has grown to include subsidiary and affiliated companies accounting for more than 80 branded restaurants open and more than 20 in development. Dixie Lee restaurant concepts include full service, fast casual and take-out. Dixie Lee International Industries, Inc. (PINKSHEETS: DLII) is currently developing its newest franchised concept, the classic "Dixie Lee Diner," a 60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940s and 1950s family diners featuring breakfast, lunch and dinner. Dixie Lee International Industries, Inc. is expanding through both corporate-owned and franchised restaurant development throughout North America and abroad.

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