January 11, 2013 08:00 ET

DIY Market Research Software Allows Bloggers to Deliver the Content Readers Want, Explains Cint

STOCKHOLM, SWEDEN--(Marketwire - Jan. 11, 2013) - Blogging has vastly increased in popularity since emerging in the 1990s and many prolific bloggers are now deemed as influential as journalists and politicians by their thousands of avid followers. With over 380 million people viewing more than 3.5 billion pages on WordPress each month, it is essential that bloggers continually provide their readers with interesting content. Cint, a provider of technology for establishing market insight, advises bloggers to utilize DIY market research software in order to ensure the material they are delivering is relevant and valuable to guarantee their blogs will have a following in the future.

Whether they specialize in technology, parenting or politics, or are reviewing films, books or restaurants, many bloggers have gained a reputation for providing expert commentary on topics that interest the general public. However, amid increased competition, forward-thinking bloggers should be establishing an accurate and up-to-date picture of their audience. In this way, they can find out exactly what appeals to their readers to retain them as well as attract new ones. Consumer research therefore allows the blogger to identify the opinions and thoughts of his or her target market, and create articles, images and videos that are as relevant as possible.

Bloggers can recruit current readers to build their own research community and tap into their collective knowledge through DIY market intelligence software, such as Cint Engage. Furthermore, bloggers that own a market research panel can also acquire additional income. If members of a blogger's panel agree to take part in surveys conducted by other organizations, both the blogger and the respondents receive thank you payments. Therefore, this financial benefit is not only an added incentive for bloggers to create a research community, but also for their followers to be a part of it.

Bo Mattsson, chief executive of Cint, comments: "The blogosphere has exploded in recent years, with many individuals acquiring thousands of followers who want to hear their opinions and recommendations. With DIY research, bloggers can set up a panel so they can easily poll their readers about anything. For example, they can ask about the existing content, tone and look of the blog, or gather ideas for future articles. While many bloggers are highly respected, in the majority of cases their work is unpaid, save for some small advertising revenue, and therefore the opportunity to obtain an additional revenue stream by owning their own research panel is an added bonus."

For further information on Cint's pioneering market research software, please visit

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