SOURCE: DJBennett

DJBennett

September 12, 2012 09:00 ET

DJBennett Launches Luxury Sports Retail Destinations

New Brand Targets the Passionately Active: Offers Unique Combination of Curated Luxury Retail and Sporting Lifestyle Community

WASHINGTON, DC--(Marketwire - Sep 12, 2012) - DJBennett, a luxury sports lifestyle brand, announced today the launch of its website (www.djbennett.com) and its appointment-only VIP salon in the Chevy Chase area of Washington, D.C. The company provides a meticulously selected collection of technically superior, performance enhancing and highly fashionable sporting wear and gear for more than 20 sports, including golf, equestrian, triathlon, running, yoga, surfing and more. Finding rare "white space" in the luxury market, company founders seek to appeal to a discerning, international clientele of affluent individuals who prioritize an active lifestyle. 

"We are blazing a new trail in the luxury marketplace," commented Dawn Bennett, CEO of DJBennett. "We are passionate about creating both a luxury retail experience, and a sense of community with our core consumers. Shopping with DJBennett is like browsing the world's best pro shops in one location, while getting personal advice and assistance from professionals and others who share your athletic pursuits." 

In addition to CEO Dawn Bennett, company leadership is comprised of accomplished individuals in the fashion, luxury retail, marketing and finance fields. Together, they conducted extensive research, identifying an untapped sector of the luxury market. The brand targets the multi-sport aficionado who travels worldwide to indulge in his/her passion and demands the best in style and performance in his/her athletic apparel and gear.

Bonnie Pressman, DJBennett's chief merchant and distinguished former buyer for Barney's, heads an experienced team of buyers that seeks the best sporting wear and gear from around the world. DJBennett carefully selects products that have third-party performance authentication, superior quality and construction, elevated design aesthetic and limited distribution. The DJBennett collection features more than 130 hard-to-find and coveted luxury brands, including Louis Garneau, Ronhill, Galvin Green, Breuer, Isurus, Aquascutum, 2XU, Duvetica, and more. 

DJBennett.com, the company's website, presents visitors with exclusive content suited to their active lifestyle. In addition to expertly-curated product, the site offers Q&As, tips and gear commentary from professional athletes, reviews and world-class photography of elite sporting travel destinations around the world and user-generated journals, photos and video sharing. The effect is a combination of shopping destination and interactive online magazine, designed for a global community of sports enthusiasts. The company also plans to launch a catalogue during the holiday season that will model the website, providing customers with both exclusive editorial content and product selections. 

The DJBennett VIP Salon, located at 5335 Wisconsin Avenue, Suite 501 in the Chevy Chase area of Washington, D.C., offers appointment-only shopping for clients, who may call ahead to customize their experience. DJBennett will prepare the showroom to feature gear for the individuals' specific sporting interests, and assign consultants well-versed in areas of interest. 

"Customer service is critical to the luxury retail experience," commented Paula Romano, President of DJBennett. "DJBennett clients will receive the highest level of personal attention and care from people who share their passions."

DJBennett will offer one-on-one sizing assistance, personal follow up to ensure customer satisfaction, free shipping and extraordinary product packaging. A portion of DJBennett profits will support the company's 501(c)3 charity, They're Just Kids, which protects and advances the interests of vulnerable children around the world.

To learn more about DJBennett or to experience the luxury sporting lifestyle first hand, please visit www.djbennett.com. To book an appointment at the VIP Salon in the Chevy Chase area of Washington, D.C., please call (202) 524-4488. 

ABOUT DJBennett (www.djbennett.com)
DJBennett is a luxury sports lifestyle brand aimed at the passionately active. It is the first and only brand to combine curated luxury retailing and the sporting lifestyle. The brand offers a meticulously curated collection of technically superior, performance enhancing and highly fashionable wear and gear for more than 20 sports, including golf, equestrian, triathlon, running, yoga, surfing, and more. DJBennett features more than 130 hard-to-find and coveted luxury brands. The website, www.djbennett.com is more than a shopping destination; its original editorial content engages a global community of sports enthusiasts. DJBennett also offers a luxurious, personalized shopping experience at its appointment only VIP Salon in the Chevy Chase area of Washington, D.C.

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