SOURCE: dlvr.it

dlvr.it

March 23, 2010 18:58 ET

dlvr.it Launches: New Service for Real-Time Content Syndication to the Social Web

dlvr.it Makes It Incredibly Fast and Easy to Distribute Your Content, Analyze Reach and Grow Your Audience

OAKLAND, CA--(Marketwire - March 23, 2010) -  dlvr.it, the easy way to syndicate your content online, today announced that its service is widely available in public beta. The service makes it fast and easy to distribute content, measure its reach and grow your audience. It enables publishers, bloggers and brands to set up customized streams to automatically and instantly syndicate freshly published content through social channels.

dlvr.it gives bloggers, publishers and brands, both large and small, a way to grow their reach on the social Web by making it fast and easy to distribute content tailored to specific audiences. The service makes it possible to keep up with the unrelenting pace of change and increasingly rapid flow of content on the social Web.

Distributing content across multiple social channels is absolutely essential to an effective communications strategy in today's media landscape. Today's publishers rely on manual methods or a set of siloed tools that aren't designed to manage the pathways between content sets and dispersed audiences. The maze of constantly growing content sources, fragmented audiences and evolving media types requires a new layer of infrastructure. dlvr.it provides this new publishing infrastructure, built from the ground up to connect all the disparate systems, from your blogging platform, to Google Analytics, to bit.ly. dlvr.it automates distribution through the pipes users select.

Distribute

With dlvr.it, you can instantly syndicate content to the social Web. dlvr.it works by taking content from a RSS feed or any number of other inputs that can be set up via API, and distributing it to audiences via Twitter, Facebook, LinkedIn and Tumblr (more coming soon). It is fast and easy to set up, manage and customize. Users can mix and match content sources that work best for their audience. For example, content from multiple sources can all be distributed through one Twitter stream, alternatively, content from one source can be sent to several outputs.

Measure and Grow

dlvr.it also makes it easy to see and measure your content's reach, maximizing your distribution potential. With dlvr.it, you can measure how audiences engage with content across the social Web. Using either the dlvr.it URL shortener, or bit.ly, publishers, bloggers and brands can quantify the impact of retweets and mentions to see who is consuming content and where. New integrations with Omniture and Google Analytics provide additional, detailed statistics on visitors' behavior at your site, where they came from and what piece of content prompted them to click-through.

dlvr.it also helps its users distribute, measure and grow their content syndication efforts with the following features:

  • Real-time content syndication via PuSH (pubsubhubbub);
  • Sophisticated filtering enables targeting of content and customized posts;
  • Posting directly from dlvr.it to any output or combination of outputs;
  • Unified tracking and measurement of social media distribution from a single dashboard;
  • Auto-hashtags added to posts for easier discoverability and viral growth.

"The social Web is becoming increasingly fragmented and it's getting harder and harder for publishers to get their content to the right people," said Bill Flitter, co-founder, dlvr.it. "dlvr.it's goal is simple: make it fast and easy to get your content where it needs to go. Once you've set up your account, all you have to do is hit publish and have the peace of mind knowing that your content is going to instantly reach your audience wherever they are. It doesn't get any simpler than that!"

To sign up for the free service, visit: http://dlvr.it/

About dlvr.it
dlvr.it provides bloggers, publishers and brands large and small with a way to expand their reach on the social web and into new channels. Our tools make it easy to manage and measure the flow of your content everywhere your audience is. Current users include PC World, Dictionary.com, TechDirt, Tennis.com and PeHub. dlvr.it is based in Oakland, California. For more information or to sign up, visit http://dlvr.it/.

Contact Information

  • Contact:
    LaunchSquad
    415-625-8555
    dlvrit(at)LaunchSquad(dot)com