SOURCE: dmexco


July 23, 2012 09:42 ET

dmexco 2012 Finalises the Ranks of the Official Partners

COLOGNE, GERMANY--(Marketwire - Jul 23, 2012) -

  • Zeit Online and Handelsblatt take on panel partnerships in the Conference programme
  • ADC New York adds creative input to the UBERCLOUD sessions
  • dmexco Partner Day 2012 provides exclusive insights into the global marketing way of thinking
  • Register free of charge here for the entire dmexco Conference and Expo at

The official partners of the dmexco 2012 are much more than frequently quoted "partners on paper" and now both they and their expertise are being more actively integrated into the Conference programme. In addition to the many years of expertise of the industrial partners of the dmexco, the Bundesverband Digitale Wirtschaft (BVDW - German Association for the Digital Economy) and the Online-Vermarkterkreis (OVK - Circle of Online Marketers), in their usual tried and tested manner the Art Directors Club (ADC) New York, the Interactive Advertising Bureau (IAB) Europe and the Mobile Marketing Association (MMA) will be supporting the dmexco again this year as international partners. Whereas on the national front the Online Research Study Group (AGOF), the German Association of Communication Agencies (GWA) and the Organisation of Brand Advertisers (OWM) round off the ranks of the national partners.

In 2012 selected exclusive panel partnerships with some of the dmexco media partners will be making their debut: Zeit Online, Handelsblatt and ADC New York are co-responsible for the contents of the Visions of Leaders "Leaving TV behind: The future of impactful online video commercials," the client debate "Digital Innovation as the Basis of Brand Success" and various UBERCLOUD sessions, such as "Setting New Standards" for example. Within the scope of the dmexco Partner Day 2012 the BVDW and the OVK as the industrial partners of the dmexco and thus the most important dmexco partners are organising and presenting the "Online Ad Summit 2012," which is scheduled on September 11th, i.e. on the eve of the dmexco. Designed as a one-day conference, this official dmexco pre-event will enable ground-breaking dialogues between advertising customers, media agencies, marketing experts and technology providers regarding the future operational challenges of the online advertising industry.

Christian Muche, Director Business Development, Strategy & International dmexco: "The dmexco offers the biggest overview of current industry trends, growth strategies, product innovations and creative diversity from the entire digitalised world of marketing, advertising and media. It is therefore a logical conclusion for us to try and win over the best and most relevant market partners. We have succeeded in our aim and are proud at the comprehensive and prominent support of our partners -- above all that of the BVDW and the OVK."

Trade visitors can register here for the dmexco 2012 free of charge:

About dmexco
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.

All further information on the dmexco 2012 (12 & 13 September in Cologne) as well as photos, videos and statements on the dmexco 2011 are posted at,, and

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