COLOGNE, GERMANY--(Marketwire - Jul 9, 2012) - This year the term "fully-booked" also applies for the biggest Agency Lounge since the start of the dmexco, as well as for the Expo: The exclusive lounge area for media and creative agencies has been completely sold-out for months. All of the major agency networks of the global media and creative industry, including among others Aegis Media, Initiative, MediaCom, Pilot, UniversalMcCann, VivaKi, Wunderman and AKQA, have booked space. To make sure that a large number of marketing decision-makers from big advertising brands are selectively invited to the dmexco by the agencies, so that they can inform themselves about the latest trends. The business-related background discussions in the lounge offices, at the exhibitor stands and in the dmexco Conference offer ideal conditions here. Furthermore, important business deals will be concluded on-site. The dmexco is thus underlining its high international business relevance for the entire digital industry.
Christian Muche, Director Business Development, Strategy & International dmexco: "The ROI of the dmexco is absolutely convincing for all parties involved: More and more companies use the expo as an effective platform for earning money and expanding their business. In the meantime, the dmexco represents the Who's Who of both the national and global industry. The diverse and individual services offered to the suppliers, customers and visitors make the show unique in Europe, indeed in the world. Our specially developed agency concept offers the ideal setting for receiving brand-name customers at the dmexco and for the sustainable promotion of one's own business directly on-site. It is already foreseeable that the concept will be revised for 2013 and adapted in line with the increasing demand. The current international run on the Agency Lounge 2012 plays a significant role here too."
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.
All further information on the dmexco 2012 (12 & 13 September in Cologne) as well as photos, videos and statements on the dmexco 2011 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.