SOURCE: ZoomInfo


June 09, 2009 09:21 ET

DMNews and ZoomInfo to Discuss Strategies for Enhancing B-to-B Lead Generation Success

Experts Provide Recommendations on How to Identify Targets, Increase Sales Force Efficiency and Make More Meaningful Sales Calls

WALTHAM, MA--(Marketwire - June 9, 2009) - ZoomInfo and DMNews today announced a free webinar on Wednesday, June 10 on enhancing B-to-B lead generation success. Today's marketers are being asked to do more with less. B-to-B marketers and sales people face the constant daunting challenge of getting their messages in front of the right person inside an organization.

This webinar will provide B-to-B marketers and sales people of any industry with strategies on how to make the most of your lead generation programs and increase campaign effectiveness by identifying the right leads and working with sales for a more-meaningful, cohesive follow-up.

Date:                    Wednesday, June 10

Time:                    1:00 p.m. ET/10:00 a.m. PT

Featured Speaker:        Chip Terry, VP and GM of Enterprise Solutions,

Moderator:               Cara Wood, editor-in-chief, DMNews


About ZoomInfo

ZoomInfo is the most comprehensive source of business information on people and companies in the world. ZoomInfo is used by sales and marketing professionals to find leads, by recruiters to uncover talent and by business professionals to find detailed information on people and companies. ZoomInfo's semantic search engine gathers publicly available information from the Business Web -- millions of company websites, news feeds and other online sources -- 24 hours a day, 7 days a week, then automatically compiles it into easy-to-search and easy-to-read profiles. ZoomInfo currently has profiles on more than 45 million people and 5 million companies, and its search engine adds over 20,000 new profiles monthly.

More than 5 million people search every month. And over 3,000 client companies, including Yahoo!, Microsoft, Oracle, PepsiCo, and 20% of the Fortune 500, subscribe to ZoomInfo's premium service products. ZoomInfo is privately held and based in Waltham, Mass.

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