DMTI Spatial Inc.

DMTI Spatial Inc.

November 20, 2006 08:00 ET

DMTI Spatial Advances Marketing Analytics Through the Mapping of Multiple Dwelling Unit 'MDU' Buildings

MARKHAM, ONTARIO--(CCNMatthews - Nov. 20, 2006) - DMTI Spatial™ (DMTI), a leading provider of Mapping and Location Intelligence solutions, announces the release of CanMap® Multiple Dwelling Unit (MDU) Buildings. Canada's premiere multiple dwelling unit data product is designed to help businesses advance the precision of marketing analytics, distribution and service provisioning.

CanMap MDU Buildings is a nationwide data product consisting of Canadian commercial, government and residential buildings. This product clearly identifies multiple dwelling units and provides insightful information about the structure such as primary use, approximate number of floors, suites and postal delivery attributes.

Companies can now associate addresses to a building type and its characteristics, enabling higher precision in target marketing and reduced service costs. Telecommunication organizations can better measure serviceability potential of current customers and prospects to optimize their provisioning operations.

Retail, financial, and distribution organizations can also improve their operations with CanMap MDU Buildings. "Organizations are under greater pressure to reduce their customer acquisition and distribution costs, while improving the ROI on their marketing campaigns," said George Staikos, Senior Vice President and General Manager of DMTI Spatial. "CanMap MDU Buildings supply organizations with precise targeting capabilities by identifying the building type, which reduces collateral costs and in turn improves the campaigns' overall effectiveness."

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About DMTI Spatial:

DMTI Spatial has been providing location intelligence solutions for more than a decade to fortune 1000 and government agencies. DMTI Spatial's world-class LiDM (Location Intelligence Data Management) technology uniquely identifies and cross-references a universe of location-based information. DMTI Spatial maintains a comprehensive database of validated point addresses across Canada, Points of Interest (POI) and is the creator of the nationwide CanMap® Streets and RouteLogistics products. The company provides world-class professional services and software tools bringing full solutions to the marketplace.

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