DMTI Spatial Inc.

DMTI Spatial Inc.

February 20, 2009 10:39 ET

DMTI Spatial Enhances Customer Acquisition and Marketing Campaign Effectiveness with Customer Intelligence Location Content Cartridge

MARKHAM, ONTARIO--(Marketwire - Feb. 20, 2009) - DMTI Spatial (DMTI), Canada's leading provider of Location Intelligence solutions, has introduced the third of its six innovative Location Content Cartridges (LCC) designed to address specific vertical industry business needs. The Customer Intelligence LCC is a comprehensive solution providing next generation content for the analysis and identification of new revenue generating opportunities, the development of differentiated product offerings and the gathering and analysis of competitive intelligence.

With shifting demographics and intense competition, the ability to perform deep and comprehensive analysis into the dynamics of the 'real world' increases decision making precision around territories and delivery areas for highly targeted campaigns. Increased foresight into specific areas at the neighbourhood level (postal code(OM)) allows companies to increase revenue, enhance customer acquisition and marketing campaign effectiveness and lower collateral costs. (postal code(OM) is an official mark of Canada Post Corporation).

The Customer Intelligence LCCs relevant, rich and reliable content has been specifically configured from DMTI's market leading product lines, along with new content layers, delivering a greater degree of precision to analytics. Access to this content, and the levels of granularity provided with it, allows companies challenged with analyzing competitive factors and pressures when building trade areas for new stores.

The new LCC solution has been engineered to integrate easily into any enterprise IT environment and designed to supercharge the performance of existing business workflows.

"Market Intelligence analysts are constantly challenged with understanding where revenue generating opportunities lie and where highly targeted campaigns should be focused to sell more products and services, acquire new customers or drive customer loyalty. Using the location intelligence content found in the Customer Intelligence LCC, clients can now visualize their customers down to the postal code(OM) level in an attempt to target new prospects with similar demographics resulting in increased revenues and market share," explained Robert Szyngiel, Product Manager, DMTI Spatial.

For more information on Location Content Cartridges visit www.dmtispatial.com/LCC

About DMTI Spatial

DMTI Spatial has been providing industry leading enterprise location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTI's world-class Location Hub® platform uniquely identifies, validates and maintains a universe of location-based data. DMTI Spatial is the creator of market leading Mapping Solutions and maintains the gold standard for GIS location-based data in Canada.

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