DMTI Spatial Inc.

DMTI Spatial Inc.

August 17, 2006 12:25 ET

DMTI Spatial's New Platinum Postal Suite'TM' Unleashes Full Potential of Neighbourhood Level Data, Delivering Unparalleled Analytics and Deep Market Insight

MARKHAM, ONTARIO--(CCNMatthews - Aug. 17, 2006) - DMTI Spatial™, one of North America's leading providers of Location Intelligence solutions, challenges marketers to "Go Deep" with its innovative Platinum Postal Suite™, the next generation in postal data solutions for marketing services and distribution companies.

The Platinum Postal Suite™ is a bundled solution containing the most comprehensive and detailed collection of Canadian postal geography products available including enhanced Forward Sortation Areas (FSA) boundaries and enriched Postal Code Points. Platinum Postal Suite™ is the first solution to include Local Delivery Units explicitly represented as block group service areas, delivering unsurpassed precision down to the neighbourhood level. This "market first" enables organizations to optimize their marketing campaigns, expand into untapped markets and improve their bottom lines.

Marketing and distribution organizations are under constant pressure to increase market share while reducing costs. The ability to pinpoint customers and prospects with extreme precision and reach small clusters of like-minded consumers can be a challenge. Current industry standards in marketing information can only support clusters of 300 households or more. With Platinum Postal Suite™ trade areas analysis is enabled at the neighbourhood level allowing companies to hone in on market segments and target micro-markets of 15 to 35 households.

"Platinum Postal Suite™ is a disruptive technology that will set new standards for marketing analytics and best practices. The solution is ideal for smart, inventive companies looking for ways to increase their competitive edge and improve their overall marketing return on investment," states George Staikos, Senior Vice President Sales & Marketing for DMTI Spatial.

Platinum Postal Suite complements current business practices and integrates with IT environments quickly and easily. For more information and pricing visit www.dmtispatial.com/waymorereach/lp or contact DMTI Spatial at 1-877-477-3684.

About DMTI Spatial

DMTI Spatial is a leading provider of location based solutions that utilize the power of geography to help companies gain deeper insight into their customers, markets and competition, allowing them to optimize resources, realize greater opportunities and maximize profitability. DMTI Spatial maintains a comprehensive database of individual point address locations across Canada and publishes an extensive portfolio of award-winning spatial data products. To find out more, visit www.dmtispatial.com.

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