August 18, 2008 08:00 ET

DMV.ORG Chooses SLI Systems' Learning Search to Create "Positive Experiences" for Online Visitors and Drive Greater Advertising Revenues

Independent Guide to the Department of Motor Vehicles Relies Largely on Site Search for Site Navigation, Based on the Strength of SLI Systems

CUPERTINO, CA--(Marketwire - August 18, 2008) - Given the wealth of information available at DMV.ORG, an independent Web portal with information from motor vehicle departments across the country, a fast, robust site search ( solution is a necessary component of the site's success. As a way to ensure an optimal experience for site visitors, DMV.ORG chose SLI Systems ( and its Learning Search hosted site search ( solution.

DMV.ORG, also known as "The Unofficial Guide to the DMV," is an advertising-driven portal that introduced a site search function in 2006 because the site's content had grown significantly. As such, DMV.ORG needed an intelligent search ( solution that could return the most relevant search results quickly and easily.

DMV.ORG initially chose Google for site search, but found that it didn't offer the "learning" functionality or other advanced features that are a key part of the SLI solution, such as enhanced merchandising tools and detailed reporting and analytics. SLI's Learning Search continually "learns" from the search terms that site visitors use and the links that they click on -- improving the relevance of search results and delivering a better online experience overall. In addition, Google didn't offer the level of support required by DMV.ORG during the site's growth phase.

"We want visitors to DMV.ORG to have a positive experience when they come to the site to search for information, like the location of their nearest DMV office, or age requirements for getting learning permits," said Raj Lahoti, CEO of Online Guru Inc., publishers of DMV.ORG. "When their search is completed quickly and satisfactorily, they're more likely to come back to the site again and to tell their friends about it. SLI Systems is helping us increase the number of people who use search on our site -- and that helps us drive greater advertising revenues."

DMV.ORG currently receives over five million unique visitors a month, and of those visitors, about one million, or 20 percent, use the site search feature. The number of visitors using search is growing steadily, said Lahoti, thanks to the relevant results that they receive -- and SLI's hosted solution means that this steady growth in site traffic doesn't increase the workload for DMV.ORG.

"When you're a small company with limited staff, outsourced solutions become your best friend," Lahoti said. "SLI's Learning Search is hosted, which means there's no additional burden on us. They're always available with strategies to improve site search, and they're willing to customize the solution for us."

Site search has worked so well for DMV.ORG that, building on the strong search solution provided by SLI, Lahoti is planning to have site visitors rely heavily on search instead of navigational tools to find information.

"Search is the new navigation," said Lahoti. "More and more people depend on search alone, so we plan to spend much less time building site navigation, and much more time on search and on providing interesting news and articles for our site visitors."

About Learning Search

SLI's patented "Learning Search" intelligent search technology "learns" from user behavior by tracking the search terms people use on a retailer's site and the resulting items they click on to deliver search results based on popularity. Learning Search improves the online experience for web site visitors and ensures the products people are searching for show up in the right searches -- whether those searches are conducted on their own sites or on a web search engine like Google.

More than 300 sites use SLI Systems' hosted search offerings, including ULTA, Smith & Hawken, FTD, and Vermont Teddy Bear, among others.

About SLI Systems

SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO ( solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit, or see the company's blog at


DMV.ORG: The Unofficial Online Guide to the DMV (, streamlines the lifecycle of owning a vehicle, and dealing with the DMV and other related automotive products and services, by providing information in an easy-to-understand format that everyday users can quickly comprehend. DMV.ORG is one of the Top 5 online destinations in the automotive industry, with more than 60 million visitors per year, and ranks among the Top 300 Web sites in the United States. DMV.ORG is the flagship Web site of Online Guru, Inc. (, an Internet marketing and Web publishing company based in San Diego.

Contact Information

    Nancy MacGregor Hill
    RealTime Communications
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