DNA Brands Completes First Energy Coffee Production Run

Initial Shipments Delivered to Distributors in TX, TN, KY, VA and IL


BOCA RATON, FL--(Marketwired - Jan 8, 2014) - DNA Brands, Inc. (OTCQB: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA Energy Coffee with Omega 3 announced that it has completed the first production run and shipment of its brand new coffee drinks, including Vanilla Latte, Mocha and Caramel Macchiato flavors. Key distributors in Texas, Tennessee, Kentucky, Virginia and Illinois are among the first to debut these exciting new product offerings from DNA. 

Eric Fowler, Vice President of Sales and Marketing for DNA, said, "Distributors have been anxiously waiting for us to get to market with our delicious line of energy coffee drinks. Now that we are ready to ship we are following up with a large number of distributors who have expressed a strong interest in committing to the brand once production was completed. I can't tell you how happy I am to be able to go to market with another great offering from DNA that can not only stand on its own but is a perfect addition to our award winning energy drink line. Equally as important is the message we are sending to the industry about our commitment to our rebranding efforts and commitment to growing the DNA Brand," Fowler concluded.

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competitions. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.