SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

June 19, 2014 12:00 ET

DNA Brands Launches Product Introduction in Missouri With Kohlfeld Distributing

Kohlfeld, a Coors Beer Distributor, and DNA Brands to Launch Immediately

BOCA RATON, FL--(Marketwired - Jun 19, 2014) - DNA Brands, Inc. (OTC: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA energy coffee, announced today that Kohlfeld Distributing has agreed to distribute DNA's line of products and has placed an opening order for immediate delivery.

Kohlfeld Distributing, based out of Jackson and Poplar Bluff, Missouri distributes Coors beer along with many other beers including Heineken, Samuel Adams and Corona. Kohlfeld services area includes the Poplar Bluff, Cape Girardeau, Farmington and Sikeston Missouri markets.

"We are excited about the opportunity to introduce DNA in our markets and we look forward to working with their management team," stated Mike Kohlfeld, President of Kohlfeld Companies. "We have a lot of confidence in their management team and their ability to support our sales team. We will service both on premise and off premise with DNA Energy Drinks, DNA Coffee Drinks and DNA Bag n Box." Tim Borgfield, Kohlfeld's non-alcoholic beverage manager added, "I am looking forward to bringing in the DNA family of products and for the opportunity to work with their sales management team. I am excited about the opportunity to build another brand and these products are as good as anything I have ever tasted."

Mel Leiner, President and CEO of DNA Brands, said, "We are happy to be able to announce the addition of Kohlfeld Distributing, a Coors distributor to our growing portfolio of distributors. This relationship could not have come at a more opportune time for us as we continue to reaffirm our commitment to expansion."

About DNA Brands, Inc.

DNA BRANDS makes DNA Energy Drink ®, including Citrus flavor, which won the 2010 and 2012 best-tasting energy drink at the World Beverage Competition, along with Coffee Energy with Omega 3 Drink. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

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