SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

January 13, 2014 08:30 ET

DNA Brands Signs Distribution Agreement With Cumberland Gap

Agreement Covers 122 Counties in Kentucky, Tennessee and Virginia

BOCA RATON, FL--(Marketwired - Jan 13, 2014) - DNA Brands, Inc. (OTCQB: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title, and DNA energy coffee, announced that Cumberland Gap Distributors has agreed to begin to sell DNA's full line of energy drinks and coffee to retailers in the KY, TN and VA markets. Cumberland Gap Distributors, makers of Cumberland Gap Mountain Spring Water (http://www.mccbw.com), is located in Middlesboro, KY and services key chain retailers including Food City, Kroger, Walmart, Save-A-Lot, CVS, Walgreens, Dollar General, Family Dollar, Speedway, Freds, Weigels, Rocky Top, and Circle K. 

Eric Fowler, Vice President of Sales and Marketing for DNA, commented, "I am extremely excited to be able to continue to announce the addition of new high quality distributors of DNA's products. The addition of Cumberland Gap allows us to bring our entire line of newly rebranded energy drinks including our new energy coffee with Omega3 to a much larger audience." Fowler concluded, "Cumberland Gap is exactly the type of hands on, service oriented distributor we look for to help grow our brand."

Linvil Day, Cumberland Gap's Vice President of Sales and Marketing stated, "We are very pleased to be able to sell DNA's award winning line of energy drinks and coffees. We feel the delicious taste of both the energy drink and coffee products will resonate positively with our customer base throughout the territory and look forward to presenting the line to our prestigious customer base."

About Eric Fowler
Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of 2013. His responsibilities include managing the Company's rebranding efforts and expanding sales and marketing.

About DNA Brands, Inc.
DNA BRANDS make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink for its Citrus flavor at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact Darren Marks, President (954) 970-3826.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.