SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

December 17, 2013 08:30 ET

DNA Brands Signs Distribution Agreement With Koerner Distributor Covering the Southern Half of Illinois

DNA Energy Drinks and Coffee Products to Be Available in 52 Illinois Counties

BOCA RATON, FL--(Marketwired - Dec 17, 2013) - DNA Brands, Inc. (OTCQB: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title announced it has signed a new distribution agreement with Koerner Distributor to sell its newly branded energy drink line and new energy coffee drink products. The energy drink line is comprised of the award winning Cellular Citrus, Cellular Citrus-Zero Sugar, Cryo Berry, Molecular Melon and Original, while the three coffee flavors are Mocha, Caramel Macchiato and Vanilla Latte.

Koerner Distributor has 4 branches covering a population in excess of one million people. Koerner distributes hundreds of beer, wine and liquor brands such as Miller, Coors and Corona from around the world to such prestigious retailers as Schnucks, Shop N Save, Deirberg's, Circle K, Casey General Store and Huck's. 

Hal Paholke, Sales Manager of Koerner Distributor, Inc., stated, "We feel that our partnership with DNA comes at a most opportune time. We are looking forward to beginning the 2014 year with an exciting new product line as part of our extensive portfolio. The recent re-branding of the DNA's award winning energy drinks, coupled with the introduction of an exciting new energy coffee line, has us optimistically looking forward to the new year." 

"We are extremely pleased to be able to add such a prestigious distributor as Koerner to our growing portfolio of distributors, especially at this time with our first coffee production run set for this Wednesday," said Eric Fowler, DNA's Vice President of Sales and Marketing. "Koerner is one of the largest beverage distributor outside of the Chicago area, carrying hundreds of the top non-alcoholic, beer, wine and liquor brands. Distribution to Koerner customers will begin in early January. While no assurances can be provided, we estimate that the anticipated business derived from our relationship with Koerner will have a strong positive impact on our 2014 revenues."

About DNA Brands, Inc.
DNA BRANDS, make DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward-looking."Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.