SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

February 05, 2014 08:30 ET

DNA Brands Signs Marketing/Sponsorship Agreement With Sprint Car Racing Brian Brown

Brian Brown Teams Up With DNA and Will Compete in Over 90 Events in 18 States

BOCA RATON, FL--(Marketwired - Feb 5, 2014) - DNA Brands, Inc. (OTCQB: DNAX), maker of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA energy coffee with Omega 3 announced today that is has entered into an agreement with sprint car racing veteran #21 Brian Brown, as an associate sponsor for the 2014 Sprint Car Series season. Brian, a 13 year veteran of sprint car racing, has racked up over 153 career wins and finished in the top 5 over 30 times last year. Sprint car racing is becoming one of the most rapidly growing forms of motorsports in the country, reaching over 30 million fans through ESPN 2 TV Packages as well as at 800 tracks covering 49 states. 

"We couldn't be happier than to have Brian as part of the DNA team this year. He not only is a winning athlete, but also the type of person we want to be associated with," said Eric Fowler, Vice President of Sales and Marketing for DNA. Fowler added, "Brian understands what it takes to market a brand and his relationships on and off the track and will help DNA gain more visibility among the more than 30 million race fans throughout the country. With sprint car racing becoming one of the most rapidly growing forms of motorsports in the country, we believe that marketing to that audience will greatly help to secure retailers, increase distribution and attract a huge new customer base. We look forward to a great relationship, along with a great season this year with Brian," concluded Fowler. 

Brian Brown said, "I'm really excited to be associated with DNA Energy. In our line of work we always need a little extra pep in our step to assist in traveling to the next track, or between races. DNA Energy and coffee are awesome products, they taste great, and we are excited to be a part of their growing brand. Hopefully we can do our part to help them grow, and to reach our fans in the sprint car market and beyond." 

About DNA Brands, Inc.

DNA BRANDS, makes DNA Energy Drink ®, including Citrus flavor, which won the 2010 and 2012 best-tasting energy drink at the World Beverage Competition, along with Coffee Energy with Omega 3 Drink. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. "Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition" 

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact Darren Marks, President (954) 970-3826

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking.," Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.