SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

November 26, 2013 14:29 ET

DNA Brands Third Quarter Revenue Increases

Management Believes Increase Reflects Initial Acceptance of the Company's New Rebranded Products

BOCA RATON, FL--(Marketwired - Nov 26, 2013) - DNA Brands, Inc.(OTCQB: DNAX), makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title, announced today that the Company's revenues increased significantly compared to revenues for the same three month period ended September 30, 2012. Revenue increased 655% in the third quarter in 2013 from the third quarter in 2012, from $28,142 in 2012, to $184,481 in 2013. Management attributes this increase to the favorable initial acceptance by customers of the Company's new rebranded products.

In early July 2013, the Company began rebranding efforts by producing, marketing and selling a proprietary line of five carbonated blends (three of which are new flavors) of DNA Energy Drink®, our award winning Cellular Citrus (formerly called Citrus flavor), Cellular Citrus - Zero Sugar (formerly called Sugar Free Citrus), Cryo Berry, Molecular Melon and Original DNA. 

While no assurances can be provided, management is optimistic that revenues will continue to increase in the near future. This belief is due to the expansion of the Company's product line to include three new and delicious coffee energy drink flavors, including Carmel Macchiato, Vanilla Latte and Mocha, each infused with Omega 3. The first production run of 15,000 cases is expected to be shipped to the Company in late December 2013 or early January 2014.

Eric Fowler, DNA's Vice President of Sales and Marketing, stated, "Re-launching a new product line in a highly competitive arena is normally a difficult process. Based upon retailer and customer reaction to our rebranding efforts which includes our award winning flavors, we believe we are off to a good start. We are looking forward with great anticipation to the imminent release of our new energy coffee line that we feel will greatly enhance our portfolio of great tasting functional beverages. The ready-to-drink coffee category is less crowded and more receptive to the launch of new products. In fact, we have already received 3 orders and commitments before the first can has come off the production line. While no assurances can be provided, we feel that once we are able to offer our complete product line our product awareness is expected to increase significantly in 2014, thus enabling us to generate substantial revenue increases above recent historical levels." 

About Eric Fowler

Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of the year. His responsibilities include managing our rebranding efforts and expanding sales and marketing.

About DNA Brands, Inc.

DNA BRANDS makes DNA Energy Drink®, the 2010 and 2012 winner of the best-tasting energy drink at the World Beverage Competition. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage. "Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact Darren Marks, President, (954) 970-3826.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-"Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, (vi) significantly improving revenue in 2014 and (vii) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.