SOURCE: DNA Brands, Inc.

DNA Brands, Inc.

October 10, 2012 08:30 ET

DNA Brands to Re-Brand and Undertake New Marketing Campaign

New Graphics and Products Aimed at the Science Behind the DNA Name

BOCA RATON, FL--(Marketwire - Oct 10, 2012) - DNA Brands, Inc. (OTCBB: DNAX), makers of the great tasting DNA Energy Drink®, a favorite of the action sports community and its enthusiastic followers, announced today it is re-branding its entire line of DNA Energy Drinks to be able to reach a greater portion of the ever-growing energy drink market.

Darren Marks, President of DNA Brand, Inc., stated, "The one comment we hear over and over is that energy drinks don't taste good. We were previously selected as the best tasting energy drink by an independent international World Beverage Competition. We intend to get this fact out to the energy drink consumer. Our current graphics were primarily geared to the action sports community. Although we will continue to pursue these same customers, we will do it with new and innovative products geared to better communicate the brand's core identity while appealing to a much broader demographic; active consumers from every walk of life. We are confident that this rebranding will enable us to better position ourselves in a category that continues to re-invent itself and grow at a rapid pace. Energy drink sales increased 17.2% in 2011, the highest growth rate since 2007." In conjunction with the re-branding, Jeff Jonke has been promoted to the Company's Executive Vice-President and General Manger. He will be the driving force behind this new and exciting time for DNA Brands, Inc.

About DNA Brands, Inc.

DNA BRANDS, makers of DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA can be found at independent retailers throughout the state of Florida, as well as national retailers including Walgreens, Race Trac and Circle K. Distribution is primarily through Grass Roots Beverage, the Company's wholly owned subsidiary and select Miller and Anheuser-Bush distributors in select markets.

DNA is a proud sponsor of many action sport teams. True to its action sports roots, DNA BRANDS, INC. has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink® can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit or contact:
Darren M. Marks, President
(954) 970 3826

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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