SOURCE: DNA Dynamics Inc.

June 12, 2013 08:30 ET

DNA Dynamics, Inc. Signs With New Outsource Partner

Operational Capacity Bolstered at Studio

LEAMINGTON SPA, UNITED KINGDOM--(Marketwired - Jun 12, 2013) - DNA Dynamics, Inc (PINKSHEETS: DNAD) announces that it has chosen a specialist studio in the UK to pick up the demand the company has created in its newly formed 'Work for Hire' division due to the success of the first quarter of 2013.

In early 2013, the Company opened a division to focus on lucrative Work for Hire business that existed in the marketplace. Initially winning a conversion of a hugely successful PC game in January 2013, which takes the company to Q3 2013, the requirement for a close partnership with a seasoned development team became obvious.

Ed Blincoe, CEO of DNA Dynamics, Inc., emphasized the importance of the relationship to the strategic direction of the Company through 2013 and beyond. "When looking for a team to work with, the combination of the right experience, the pedigree of the individuals involved and the relationship between the companies all have to combine to create something special. I believe we have found that with Fluid Games."

With a long history in the video games industry, the team at Fluid Games has worked on some impressive titles and brands, including Intel and Adidas. Their gaming history includes titles such as 'Lets Dance - With Mel B', 'miCoach for Adidas' and 'Fluid Football' on mobile/tablets which recently boasted over 2.5 million downloads along with a host of other console, PC and mobile titles.

This agreement allows DNA to expand its capacity as a studio and maintain an important level of control over contracts as Fluid Games is geographically close to the DNA offices in the UK. The agreement gives DNA the capacity to continue to chase and sign new Work for Hire and aggressively follow up on new relationships formed at GDC in San Francisco 2013. The contract is effective immediately and can be scaled up and scaled down according to contract requirements at any given time.

About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC. Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to email

About Fluid Games Limited
Fluid Games are a developer and publisher of games for mobile, tablets and PCs located in Leamington Spa, UK. Fluid Games developed the iOS and Android hit, Fluid Football, which has achieved 2.5 million downloads in its first nine months. Led by Simon Prytherch, an industry veteran, the experienced and talented team continue to develop the Fluid Sports franchise.

For more information please email

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management's view of DNA Dynamics, Inc.'s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics' future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.

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