SOURCE: DNA DYNAMICS

April 04, 2011 09:00 ET

DNA Dynamics' Subsidiary Accelerates Marketing Effort

New Aggressive Marketing Campaign for Appache Mobile

LEAMINGTON SPA, UNITED KINGDOM--(Marketwire - April 4, 2011) - Appache Mobile, a subsidiary of DNA Dynamics, Inc (PINKSHEETS: DNAD) kicks off a new aggressive marketing campaign today centered around iOS game, iLegacy.

The company, a Mobile Gaming and Application Publisher, takes games and products to market and aggressively promotes them to consumers. Appache Mobile uses highly targeted campaign tools and with the mobile application and gaming spaces being so active, it is proving to be highly lucrative.

Ed Blincoe, CEO of DNAD, stated that "As a publisher, you have to get your games and applications seen by as many people as possible and, whilst there are significant costs in the acquisition of the license and then its subsequent promotion, the up side is potentially massive."

Part of the strategy for the business is to reach out to a wider audience and attract attention through the use of exceptional PR and marketing campaigns including the use of high profile agencies and endorsements who will be responsible for getting the business profile raised through some of America's most respected media outlets. More information will be released on these when the contracts are signed.

Blincoe goes on to say that "iLegacy was Appache Mobile's first acquisition and we have high hopes of releasing some significant download numbers to the markets in the coming days and weeks."

DNA Dynamics, Inc recently announced that it had opened a New European Development Centre in Leamington Spa, UK. The company also announced the signing of the Letter of Intent to Acquire gaming development company, Slam Productions Limited.

For more information, please visit www.appachemobile.com

About Appache Mobile LTD:Appache Mobile is a publisher of games and Apps for mobile and tablet devices. Established in 2010 Appache Mobile develops and acquires new and recently published games for iOS and Android devices.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

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