December 03, 2013 06:00 ET

Do All of Your Holiday Shopping in Under One Hour

Announcing DROP 'TIL YOU SHOP - World's First Live and Interactive Online Shopping Experience

NEW YORK, NY--(Marketwired - Dec 3, 2013) - DROP 'TIL YOU SHOP, the newest, most interactive way to shop online where popular items rapidly drop in price, with discounts accelerating as more shoppers join, will launch its first, live curated shopping event TODAY, Tuesday, December 3 at 9:00AM EST. DROP 'TIL YOU SHOP's patent-pending technology allows consumers to lock-in discounts for popular products and 'freeze' prices in real-time -- no bidding or extra fees.

'DROP 'TIL YOU SHOP is bringing the fun back into eCommerce; it allows shoppers to compete directly against each other just like a multiplayer game. Not only are we providing consumers with an addicting, pulse-pounding experience, but they also get great deals on great brands the moment they appear,' said Nick Rosenthal, CEO & Co-Founder, DROP 'TIL YOU SHOP.

'As someone who's been in retail for more than 25 years, I was excited when I first saw the DROP 'TIL YOU SHOP concept,' said Mike Theilmann, former Group EVP at JC Penney and investor. 'They've turned shopping on its head with their fast-paced, curated approach that brings great value to customers. And their user engagement times of up to 35 minutes is simply unheard of in the online world.'

DROP 'TIL YOU SHOP features two daily, 3-hour shopping events; 9:00AM EST - 12:00PM EST and 9:00PM EST - 12:00AM EST. Each event, curated by retail experts, has a theme highlighting deals from brands including Nikon, GoPro, Michael Kors, Nike and many others. To learn more about items, shoppers can, without leaving the event page, open a Product Info window to get additional product details and images. Alerts and visual cues guide shoppers along the way letting them know when quantities run low and when sales are close to ending.


Australian founders Nick Rosenthal and David Stein, whose backgrounds in marketing, eCommerce and retail helped them to identify a gap in the marketplace for interactive shopping online, created DROP 'TIL YOU SHOP to offer consumers a more personalized, enjoyable eCommerce experience. They were later joined by Robert Arbittier, one of the first computer game developer and Nir Golan, a former Ernst & Young executive, in the DreamIt Ventures accelerator program, ranked as one of the top U.S. startup accelerators by Forbes.