Kraft Foods

Kraft Foods

February 11, 2011 09:45 ET

Do Canadians "Kiss and Post"? The Dentyne™ Great Kissing Debate Is Getting Lots of Action on Facebook This Valentine's Day

TORONTO, ONTARIO--(Marketwire - Feb. 11, 2011) -

Editors Note: There is a photo and a video associated with this Press Release.

Do you like to do it in Public or keep it Private? 77% of Canadians say it's okay to kiss in public.** The Dentyne* Great Kissing Debate: Public or Private continues until midnight this Valentine's Day. Make your kiss heard and vote. 

As February 14th approaches, the Dentyne* page at facebook.com/DentyneCanada is getting a lot of action. In less than two weeks, more than 13,000 Facebook Fans have voted in the Great Kissing Debate. While online votes are trending to "no way to PDA", Canadians don't seem to have an issue sharing connections online, as their FDA scores – Facebook Display of Affection – are off-the-charts. 

The Dentyne* Kissing Ambassadors, Erin Bury and Kevin Oulds who are also a real-life couple, continue to rally votes for their opposing sides of the debate. "I don't understand why it's such a big deal to steal a kiss in public," says Erin Bury, social media sweetheart and proponent of the Public kiss. "I would much rather enjoy a spontaneous kiss on the street, instead of plastering it on Facebook. Everyone just needs to relax." Kevin Oulds, who represents the Private side of the debate says, "I think it's great people are connecting; I just don't want to watch. I say, 'get a room!'" 

The Dentyne* Facebook page contains an application that allows Fans to score their own FDA or Facebook Display of Affection with their chosen Valentine. This app searches all of Facebook for every photo, post or event where both parties have been tagged. The results are taking many people by surprise with scores averaging 12 connections, which is rated as "off-the-charts." The highest FDA registered so far is a steamy 323, which may be considered a blatant case of over-sharing by many people! Visit facebook.com/DentyneCanada to see how you rate. 

97% Say Fresh Breath is a "Must" for a Great Kiss

Regardless of your public or private persuasion, it's vitally important to Practice Safe Breath™. An overwhelming 97 percent of Canadians say that fresh breath is a must for a great kiss. "I want to know who those other three percent of people are," says Kevin Oulds. "A great kiss with bad breath is just wrong." And Canadians seem to agree with Kevin as almost half of us (43 percent) have totally avoided a kiss because of bad breath – 51 percent of women, and 35 percent of men. So remember, flowers and candy may be nice, but ensuring you have fresh breath may help make you a true "action hero."

This Valentine's Day, Dentyne* encourages you not to settle for an e-Card or a poke. Go for a real kiss in the real world... whether it's public or private is up to you.

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE:KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards* candy, and Stride* and Dentyne* gum.

* Trademark of or used under license by Kraft Canada Inc.
   
** Methodology: From January 6 to January 7, 2011, Angus Reid Public Opinion conducted an online survey among 1,002 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110210-kissingambassadorspx800.jpg.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=5gF1Kbmretk.

Contact Information

  • For more information or to arrange an interview with the
    Dentyne(TM) Kissing Ambassadors:
    Strategic Objectives Inc.
    Derek Green
    (416) 366-7735
    derekgreen@strategicobjectives.com