SOURCE: Do IT Smarter

February 29, 2008 13:26 ET

Do IT Smarter Selects ZINFI Technologies' Channel Services Automation Tools to Power eMarketing & eCommerce for Its Customer and Partner Base

SAN DIEGO, CA--(Marketwire - February 29, 2008) - Do IT Smarter, the leading provider of outsourced managed services for small business IT solution providers, today announced that it has selected ZINFI Technologies' ZORIGAMI-PRO platform to automate its sales and marketing processes for its worldwide customer and partner base. The move will allow Do IT Smarter to intensify its focus on providing managed services enablement solutions for channel partners.

ZINFI Technologies, Inc. is a master service provider offering managed, outsourced software and web solutions, network management, help desk and staffing support for small to mid-sized organizations.

ZINFI's channel services automation tools include ZORIGAMI-PRO (Z-PRO), an integrated eMarketing platform that includes a dynamic content management system, shopping cart, newsletter, learning player, forum and portal. Z-PRO integrates seamlessly with major professional service automation platforms. More information about Z-PRO is available at

Using the Z-PRO platform, Do IT Smarter expects to significantly reduce operating costs, improve reach and increase operating efficiency by automating sales and marketing processes, and increasing the effectiveness of delivery of its managed services offering. Do IT Smarter will also leverage ZINFI's Professional Services capabilities to offer web and software development services through its growing network of channel partners.

With VAR partners throughout the US, Canada, and the UK, Do IT Smarter has become the largest Master MSP in the US. In December 2005, the company developed Instant-MSP, a program designed to lower the barrier for entry into managed services for small-sized VARs and service providers. Do IT Smarter offers technical expertise including a full outsourced accredited network operations center, remote help desk, along with a variety of tools to allow resellers to offer a comprehensive managed service offering to their clients immediately. Do IT Smarter also provides sales and marketing support to resellers interested in switching their business from a reactive, break-fix mode of IT support to the managed service model.

"Do IT Smarter is an acknowledged leader in the managed services market and we are very pleased to work with them as they continue their innovations in this space," said Sugata Sanyal, President and Chief Executive Officer at ZINFI. "We share the goal of helping resellers become MSPs with minimum investment and full support within a very short timeframe. ZINFI will help Do IT Smarter to provide its managed services offering even more efficiently and reach customers globally."

About Do IT Smarter

Based in San Diego, Calif., Do IT Smarter offers technical expertise and sales and marketing support to VARs across the country that are interested in switching their business from the reactive, break-fix mode of IT support to the lucrative and emerging managed service model. Shortly after Do IT Smarter's inception, the company began providing managed services to small and medium businesses throughout San Diego County. In 2005, with the managed service market booming, Do IT Smarter went national to extend their reach to VARs selling managed services. One hundred percent of its business runs through the channel. Visit

About ZINFI Technologies, Inc.

ZINFI Technologies helps OEM vendors and their channel partners worldwide achieve profitable growth rapidly and affordably by streamlining the transition to a managed services provider model. OEM partners can increase their market reach by leveraging ZINFI's dynamic partner portal platform to deliver services including recruitment, training, support, deal registration and fulfillment. IT solutions providers can use ZINFI's automated managed services platform and strategic OEM relationships to migrate their business models to MSP with minimum investment. ZINFI's integrated channel solutions automation (CSA) platform comprises technologies, automated processes and services delivery. For further information, go to

Contact Information

  • Press Contacts:

    Mary McEvoy Carroll
    ZINFI Technologies
    Tel 408-691-4283
    Email Contact

    Victor Cruz
    Do IT Smarter
    Tel 508-655-4397
    Email Contact