SOURCE: Integrated Management Information (IMI Global)
CASTLE ROCK, CO and BARRINGTON, IL--(Marketwire - Sep 13, 2012) - Heinen's Fine Foods, known for its customer service and offering some of the finest products from quality sources, will be showcasing its beef and one of its beef producers this Friday, Saturday and Sunday, September 14-16. That's when cattleman Jesse Larios, one of the producers of Heinen's Own Beef, is coming to the recently opened Heinen's grocery store in Barrington, IL, to discuss his cattle operation and IMI Global's (OTCQB: WFCF) "Where Food Comes From®" concept with Heinen's shoppers.
Using QR tags for smart phones, Where Food Comes From leads consumers through the story behind their food and empowers customers to make informed decisions about what they feed their families. Customers can learn more about the families who produce their food, as well as more specific details on the beef itself.
Jesse Larios, manager of a fourth generation family cattle operation, will greet Heinen's shoppers from noon - 4 p.m. on Friday, 11 a.m. - 6 p.m. on Saturday, and 11 a.m. - 2 p.m. on Sunday. Shoppers can enjoy samples of Heinen's Own Beef while learning more about the Where Food Comes From program.
"Knowing where your food comes from is the basis for knowing everything about what you eat," said Tom Heinen. "We take great pride in the specifications that go into the sourcing of our food products. We only accept the very best for our customers. The Where Food Comes From labeling program helps us provide our customers information about the source of our beef and pork products, and lets consumers learn firsthand about where, how and by whom their food was raised."
Joe Heinen opened his first Heinen's supermarket in 1929 as one of the best meat markets in Cleveland. Eighteen neighborhood stores later, and now in Barrington, IL, Heinen's is a family-owned and operated chain of grocery stores offering an entire line of fine foods. Heinen's Own Beef and Pork is approved through the Where Food Comes From program. Only products verified through a third-party audit back to the source of origin are eligible for the program.
Founded in 1929 by a butcher, Joe Heinen, Heinen's Fine Foods has grown to 18 total store locations with 17 stores in the suburbs of Cleveland, Ohio and the newest store in Barrington, Illinois. Heinen's employs over 2,400 associates. Today, Joe Heinen's twin grandsons, Jeff and Tom Heinen, carry on the family legacy of unrivalled quality food and world-class customer service.
About Where Food Comes From® and IMI Global
Integrated Management Information, Inc. (d.b.a. IMI Global) is America's leading provider of third-party identification, verification and traceability solutions for the livestock and agricultural industries. The Company supports more than 6,000 ranchers, feed yards, meatpackers, food retailers and restaurants with a wide range of solutions, including its USVerified™ brand -- the industry standard for USDA Process Verified (PVP) programs -- which annually verifies marketing claims for approximately one half of all U.S. beef exports; and Where Food Comes From, a unique retail and restaurant labeling program that connects consumers directly to the source of the food they purchase. Go to www.IMIGlobal.com and www.wherefoodcomesfrom.com for additional information.
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company's predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about the attributes of Where Food Comes From® labeling program are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition, governmental regulation of the beef industry, the market for beef and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company's business, please refer to the Company's SEC filings at www.sec.gov.