SOURCE: Powwownow

Free conference calling for everyone

March 21, 2011 07:21 ET

Do You Love or Hate Travel? Join the Debate

Conference Call Specialists, Powwownow Sponsor Business Commuting Debate With the Roll Out of Their Latest Social Media Campaign

LONDON--(Marketwire - March 21, 2011) - Innovative free conference call provider, Powwownow, is raising brand awareness among business commuters, thanks to a campaign that promises to give back time.

Through a combination of blogging, tweeting, liking and digging, Powwownow's 'Love/Hate Travel?' campaign reaches out to money-rich, time-poor commuters by encouraging the use of two central hashtags -- #lovetravel / #hatetravel -- in relation to the likes and dislikes of business travel.

The tongue-in-cheek campaign has been designed to position Powwownow as the facilitator to hassle-free, environmentally-conscious business arrangements and a smart alternative to the stresses and expenses of business travel.

"We all do it and everybody likes to talk about it. Just mention the word commuting to any business traveller and -- love it or hate it -- they will have something to say," says Andy Pearce, CEO at Powwownow.

"Think of Love/Hate Travel? as the commuter's agony aunt, we want to hear your travel wows and your woes and we might just be able to give something back, whether that's a comforting word in your ear, those precious hours you lost to signalling failures on the train line; or an awesome prize."

The campaign embeds an integrated mix of off and online marketing, including sponsored taxis as well as tube and cross-track posters, to drive bulk traffic during initial campaign stages; though the hashtags will act as the campaign's central hub, aggregating content from multiple channels.

The campaign will also incorporate regular and guest bloggers contributing content, competitions and awareness generated through online PR, incentives -- including Powwownow Plus subscriptions -- as well as giveaways.

In addition, collaborating with key Mavens, connections and fans will ensure optimal campaign buzz and access to all-important, word of mouth.

The campaign is being implemented by the brand and digital agency Birddog in collaboration with immediate future.

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Notes to editor:

About Powwownow:
Powwownow was founded in the UK in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss. The customer does not need to book a conference room and never receives a bill from Powwownow. They only pay the cost of their own call, which is added to their standard telecoms bill. The company now operates in 15 countries worldwide including the US and major European markets and recently acquired web conferencing and business collaboration providers, Yuuguu. Turnover for 2011 is predicted to reach £10m.
Powwownow employs 49 people and is based in Richmond and Manchester.