National Bank Financial Group

National Bank Financial Group

September 19, 2011 13:16 ET

Do Your Family or Close Friends Know Your Salary? 6 out 10 Quebecers Say No - CROP(i) survey: The reflection of Quebecers' financial position

MONTREAL, QUEBEC--(Marketwire - Sept. 19, 2011) - (TSX:NA) - The latest findings of the* survey conducted by the polling firm CROP on money and confidentiality issues among young people show that young people are more apt to disclose their salary to others than older people. For example, only one in three Quebecers discloses his salary to his family and close friends. On the other hand, more than half of young people (53%) do. This phenomenon can be observed in the workplace also: two out of five Quebecers (43%) state that their colleagues know their salary. Among young people, this proportion increases to 48%.

Therefore, it seems that the desire to keep one's salary secret is a tendency that has eroded over the years, and that today's young generation, which uses digital communication tools and social networks extensively, is less concerned about the confidentiality of personal information and money issues than older people.

"Life priorities of today's younger generations have changed significantly over the years. Quality of life is now at the top of their list often outranking the traditional quest of riches," said Sophie Ducharme, Vice President, Trust and Consulting Services, National Bank Financial and portal ambassador. "This could explain the more open attitude among young people regarding disclosing their salary."

People in the Greater Quebec City area (64%) are the most discreet on this particular issue compared to people in the Eastern Townships (55%) at the opposite side of the scale.

Do your family and close friends know your salary? Montreal Quebec City Mauricie Saguenay Eastern Townships Outaouais
No 62% 64% 61% 59% 55% 58%

To find out more about Quebecers' opinion on money and confidentiality issues among young people, view the poll at

*Methodology: Data were collected online from December 3 to 23, 2010 by web panels. In all, 1,814 questionnaires were completed. The results were weighted to reflect the distribution of Quebec's adult population by sex, age, region, language (in the Montreal area) and household size. Given the non-probability online sampling, the margin of error calculation does not apply.

About is an initiative of National Bank. Its primary goal is to contribute to the financial education of Canadians. The site does not have any commercial intentions and the content presented is always neutral and credible. The role of is to help its readers make enlightened decisions that will contribute to their financial health.

About National Bank of Canada

National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $153 billion in assets and, together with its subsidiaries, employs 19,217 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at To access National Bank Financial Group's financial education portal, visit

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Contact Information

  • Joan Beauchamp
    Senior Advisor - Public Relations
    National Bank