SOURCE: Doc Green's Salads and Grill

January 29, 2007 09:00 ET

Doc Green's Salads and Grill Offers an Expanded Menu With a New Name to Match, Just in Time to Inspire New Year's Resolution Enthusiasts to Stay on Track

Nine Million Reasons to Stay True to Healthy Aspirations

ATLANTA, GA -- (MARKET WIRE) -- January 29, 2007 -- New Year's Resolutions may appear alive and well, but according to a John Hopkins University Study, 93.8 percent will be dropped by the end of January. In support of keeping resolution enthusiasts on the road to healthier lifestyles, Doc Green's Salads & Grill is pleased to introduce an expanded menu this month. Formerly Doc Green's Gourmet Salads, Doc Green's Salads & Grill has adopted its new moniker to reflect its additional menu options, which include signature salads and fire-grilled choices to make it easy to build a healthy eating regime for lunch and dinner.

Set in a feel-good environment that emphasizes its healthful fare, Doc Green's serves more than nine million made-to-order salad combinations that offer consumers choices on fresh greens and flavorful toppings such as candied walnuts, avocados, roasted red peppers, sliced egg along with any one of 11 artfully seasoned dressings. Released as a test in select markets, the new menu is already receiving increased enthusiasm and store traffic, making Doc Green's one of the most unique, healthy fast-casual restaurant concepts in the country. To expand their salad palette, guests can top their salad from Doc's fire grill with a cut of sirloin steak, salmon, chicken breast or even portabella mushroom.

Small Steps for Keeping Healthy Resolutions

While most resolutions fail because consumers set lofty goals, experts say "focus on realistic goals with measurable results," explains Jill RachBeisel, M.D., director of community psychiatry at the University of Maryland Medical Center. "You need to break things down into small steps that you can manage."

"We are excited to have a brand that is being recognized by a growing customer base as an inviting, healthy, fresh destination where health-minded people come to dine and gather with friends," explains Carl Griffenkranz, vice president of operations and brand leader for Doc Green's. "For too long, people have talked about 'having a salad' as if it's a poor substitute for what they really want. Doc Green's is changing that notion -- by creating a made-to-order fresh salad experience, topped with a fire-grilled generous portion of fish, steak, chicken or vegetables like a Portabella mushroom. We see Doc Green's as the destination for healthy people and people who aspire to be healthier."

Doc Green's has expanded its offering of signature salads to 10 including the new Dr. Grilled Veggie salad. For the portability conscious, Doc Green's offers a variety of wraps including the Thai Chicken Wrap and Grilled Buffalo Chicken Caesar. Additionally, all salads at Doc Green's, signature or custom, can be made into a wrap. Panini sandwiches, hot entrée options, soups and side dishes round out the fresh menu.

"We have updated the name of Doc Green's to better represent the scope of new menu items we now offer," states Griffenkranz. "We will always be best known for our delicious salad options, but wanted to express to consumers they can select from many of the same healthy ingredients to be served as a hot entrée, Panini sandwich or wrap."

About Doc Green's Salads & Grill

Doc Green's offers more than nine million combinations of healthy, fresh, made-to-order salads, in addition to 10 signature salads, soups, panini sandwiches and wraps. All salads can be topped with grilled portabella, grilled or chilled salmon, grilled sirloin steak, grilled chicken, roasted turkey, crispy chicken tenders or buffalo tenders, and any salad may be made into a wrap. Heartier appetites are easily satisfied with a choice of 11 distinctive panini sandwiches, as well as seven entrees that include two, or three, gourmet sides. Affordably priced, the average sales ticket is $9. Doc Green's Salads & Grill is part of Atlanta-based multi-franchise portfolio company Raving Brands -- which includes Moe's Southwest Grill, Shane's Rib Shack and Planet Smoothie. Consistent with all Raving Brands concepts, the restaurant experience features vibrant and lavish colors, seating for comfort's sake and sounds of popular musical artists.

Contact Information


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