SOURCE: Documentary Channel

Documentary Channel

September 13, 2010 09:00 ET

Documentary Channel® Secures Three-Way Agreement With a Brand Apart Television and P&G's Eukanuba Pet Foods on 13-Episode Series Spotlighting Extraordinary Dogs

"Eukanuba Extraordinary Dogs" Series to Premiere on DOC in Q1 of 2011

NASHVILLE, TN--(Marketwire - September 13, 2010) -  Documentary Channel® (DOC), A Brand Apart Television Ltd. and Procter and Gamble's Eukanuba Pet Foods announced today the companies have reached an agreement on a three-way integrated marketing, production and distribution project that will culminate with the network's premiere telecasts of the original 13-episode series titled "Eukanuba Extraordinary Dogs."

Currently in production with BAFTA Award-winning programmer Back2back Productions on behalf of London-based A Brand Apart Television, "Eukanuba Extraordinary Dogs" is tentatively scheduled to premiere in the first quarter of 2011. The weekly series of 30-minute episodes will showcase how extraordinary dogs have been trained to take advantage of their keen senses of smell, sight and hearing, as well as agility, stamina, loyalty, instinct, healing and defense capabilities while dispelling what is myth and reality about the astonishing talents of man's best friend.

"A Brand Apart is delighted to have secured a deal in North America with such a prestigious and fast growing broadcaster as the Documentary Channel," says Neil Osborne, Managing Director for A Brand Apart Television. "The show will now play in over 50 markets worldwide from next year and this important arrangement in the USA is the icing on the cake!"

"DOC offers an authentic environment in which innovative marketers and discriminating viewers can connect through engaging branded content," says Jay Kelley, Documentary Channel senior vice president of sales. "A Brand Apart and Procter and Gamble are great partners, and this project clearly illustrates the value of forming early-stage alignments between brands, content creators and distributors."

Since it was founded in January 2006, Documentary Channel has become a specialist in partnering with companies and organizations to telecast branded documentaries that provide viewers with compelling, in-depth stories while integrating relevant products and services organically into the content. Most recently, DOC has joined forces on such endeavors with companies and organizations including Exxon Mobil, Don Q Rum, The EPA's EnergyStar Program, and Tennessee Valley Authority. 

"DOC continues to work with talented filmmakers and outstanding companies to produce compelling, newsworthy content that we can telecast to the masses," adds James Ackerman, president and CEO of Documentary Channel. "Our customized programming partnerships are a solid and trusted formula that ultimately creates the opportunity to better educate and inform consumers."

Documentary Channel is primarily available through satellite television services DISH Network (Channel 197) and DIRECTV (Channel 267).

About A Brand Apart: A Brand Apart Television was established last year by Neil Osborne and Simon Shaps, ITV's former Director of Programs, and specializes in the creation, production and global distribution of advertiser funded programming. Osborne, previously behind shows for Gillette, Unilever, Nissan, Adidas, Allianz. Amex, FIFA, DeLonghi and Toyota, works with his experienced management team combine to create effective solutions and unique content opportunities for multi-market brands and broadcasters alike. A Brand Apart Television also offer on-line, mobile and airline media value via a network of carefully selected platform partners in the UK and all over the world.

About P&G Pet Care: For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams, Eukanuba, and Iams Veterinary Formulas has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Iams Veterinary Formulas or general pet care and nutrition information, call the Iams Veterinary Formulas Specialists at (800) 535-8387. You can also visit us on the Web at or

About Documentary Channel®: Documentary Channel (DOC) is the USA's first 24-hour television network exclusively devoted to documentary films and the independent documentary filmmaker, providing viewers with round-the-clock opportunities to see fascinating, eclectic and award-winning documentary films of all lengths and genres. For more information on DOC, visit


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