General Motors of Canada Limited

General Motors of Canada Limited

September 07, 2005 06:00 ET

Does Size Really Matter?

Canadians Welcome Mismatched Couples: Long and Short of It Contest Rewards Them Attention: Assignment Editor, Automotive Editor, Lifestyle Editor, Photo Editor, Transportation Editor OSHAWA, ONTARIO--(CCNMatthews - Sept. 7, 2005) - Size really doesn't matter… when it comes to the height of your partner that is, according to a recent survey of Canadians conducted for GM Canada. The survey found that nine out of 10 Canadians (89%) do not think it's important for married or common law couples to be similar in height. And three-quarters (77%) of Canadians are willing to date a partner who is a foot or more shorter.

With this in mind, GM Canada has launched a search for Canada's most uneven pair, and the prize is fitting: a Chevrolet Malibu Maxx, ranked in 2005 as both a top-ten vehicle for short drivers and for tall drivers by respected vehicle guide publisher Edmunds.com.

"When it comes to couples who share a vehicle, a mismatch in the height department shouldn't mean discomfort in the vehicle compartment," said Janice Dickey of GM Canada. "We're in search of Canada's most height-diverse twosome, and the reward is a Chevrolet Malibu Maxx - a car designed for those who are truly tall or small."

The Malibu Maxx Long and Short of It Contest is open to all Canadian twosomes who share the same residence and both hold a valid driver's license. The pair with the greatest proven height differential will be awarded a 2006 Chevrolet Malibu Maxx. For full contest rules and entry visit: www.longandshort.gmcanada.com.

Other tall and small poll results:
• Dating prospects for Canada's tall and short look promising, with two-thirds (67%) saying they would date someone a foot or more shorter.
• Though the vast majority of Canadians say mismatched couples can live happily ever after, almost half of the women (42%) polled confess they would not want to be a foot or more taller than their partner.
• Similarly, one-third of men (32%) aren't interested in a partner who towers over them by more than twelve inches.

For more information about the contest and vehicles designed with drivers and ergonomics in mind, visit www.longandshort.gmcanada.com.

NOTE TO EDITORS: A photo is available on the PR Direct wire.

About General Motors of Canada
Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 20,000 people nationwide. GM of Canada manufactures a variety of vehicles, engines, transmissions and other components, and markets the full range of General Motors vehicles and related services through 785 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Pontiac, Buick, GMC, Cadillac, Hummer, Saturn and Saab.

About the Poll:
The poll was conducted between August 4 and August 7, 2005 via a national omnibus telephone survey conducted by Decima Research among a representative sample of 1,000 adult Canadians. The margin of error is +/- 3.1%, 19 times out of 20.
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For more information:
Jill Rosenberg or Adam Moffat
Environics Communications
416-969-2708 or 416-969-2763
jrosenberg@environicspr.com or amoffat@environicspr.com
IN: AUTOMOTIVE

Contact Information

  • Jill Rosenberg or Adam Moffat, Environics Communications
    Primary Phone: 416-969-2708
    Secondary Phone: 416-969-2763