SOURCE: GuideSpark


December 17, 2014 07:30 ET

Does Your Wellness Program Have the Flu?

New Research From GuideSpark Uncovers Startling Lack of Employee Adoption

MENLO PARK, CA--(Marketwired - Dec 17, 2014) - GuideSpark, the leader in employee communications and engagement, announced today the results of its latest research on employee participation in corporate wellness programs. This extensive study explores what employees are looking for in wellness programs and what employers can do to maximize participation.

"As companies increase their investment in expansive wellness programs designed to improve company performance and employee engagement and retention, participation among employees continues to lag," said Keith Kitani, GuideSpark CEO. "Our research explores this paradox in-depth, uncovering the reasons why employees fail to take advantage of these programs and what employers can do to offer more relevant wellness initiatives and incentives that drive participation."

Overall, the study, based on survey responses of more than 350 individuals from companies of at least 1,000 employees, found a large disconnect between the perceived importance of and participation in wellness programs. While 70 percent of respondents said that wellness is valuable, a mere nine percent take full advantage of the wellness programs offered by their companies. According to GuideSpark's findings, the main reasons for this lack of participation include employees being too busy with their jobs, the programs do not fit their lifestyle or employees are not fully aware of the various programs their companies offer.

To drive participation, it is critical to understand what employees want in their wellness programs. For instance, the study found that the majority of participants rated programs related to stress management (86 percent), physical fitness (85 percent) and financial wellness (82 percent) among those most important. In addition, 66 percent said that incentives are very important to motivate participation in wellness programs, and 63 percent reported that they would participate more if the programs were better suited to their lifestyle.

The findings emphasize the need to communicate and educate employees on the wellness programs available to them, and to offer incentives that motivate them to participate. Organizations across all industries are leveraging GuideSpark's employee communications and engagement platform to increase awareness of their wellness programs through short, customized and engaging videos.

GuideSpark has made its wellness research available for download via a complimentary infographic, available at:

To learn more about how GuideSpark's videos enable enterprises to educate their employees on wellness programs, text "healthy" to 88202.

About GuideSpark
GuideSpark, the leader in employee communications and engagement, transforms how organizations communicate and engage with their employees through customized video and mobile experiences for every stage of the employee life cycle, from onboarding to benefits, compensation and more. The solution is accessible via a robust platform that provides an interactive user experience and deep analytics on employee engagement. GuideSpark, named to the Inc. 5000 list of "America's fastest-growing companies," serves hundreds of enterprise customers across all industries and millions of employees. By leveraging content and technology, GuideSpark helps its customers transform their employee communications to increase engagement, create efficiencies by saving time and money, deliver consistent messaging and get peace of mind knowing that their employees understand the value of working for the company.

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