SOURCE: doForms, Inc.

doForms, Inc.

December 10, 2014 09:05 ET

doForms Appoints Mary Tetlow Chief Marketing Officer

Mobile Forms Company Continues to Build Its Enterprise Software Strength

CRANFORD, NJ--(Marketwired - December 10, 2014) - doForms, Inc., the mobile forms company, has announced the appointment of enterprise software marketing veteran Mary Tetlow as Chief Marketing Officer. Tetlow will report to doForms CEO, John Darienzo.

"Mary brings outstanding business expertise and marketing leadership to doForms," said Darienzo. "She is known for developing strategies that have accelerated growth and built the brands of some of the world's most successful technology companies including Qlik, SAP and IBM Lotus. Mary's know-how in all aspects of marketing, especially branding and digital lead generation, will help us elevate the doForms brand, stimulate increased demand for our solution and drive revenue growth across key market segments. We are delighted to welcome her inspiration and leadership."

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Before joining doForms, Tetlow was vice president of Corporate Marketing at Qlik where she helped build the company's marketing group and drive its branding and positioning as a leader in business discovery. During her 4-1/2 year tenure, the company grew from around $80 million to $470 million. Prior to Qlik, Tetlow was vice president of industry business strategy and development for SAP, where she led strategy development for the consumer products industry group and created the marketing strategy and field enablement programs for the retail business unit. Her early career was on Madison Avenue at various advertising agencies, working with clients in industries from soap to software to develop strategies and execute memorable marketing programs, winning 5 EFFIE awards for effectiveness in advertising and a Cannes Lion for creativity.

Tetlow received her Master of Business Administration from the Harvard Business School and a bachelor's degree from Yale University.

About doForms
doForms, Inc., the mobile forms company, is a leader in mobile workforce enablement. doForms eliminates paper-based processes with cost-cutting and revenue generating mobile solutions that provide fast and simple field data collection, integrating directly into backend operating systems. Thousands of users in companies of all sizes use doForms to streamline field data collection and increase real-time operational control.

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