SOURCE: Dogster, Inc.

November 13, 2006 09:10 ET

Dogster, Inc. Pet Population Surpasses 300,000

What the Woof and Meow? Online Pet Community Announces That 2nd Annual World's Coolest Dog and Cat Show Is Underway and Breaking Records

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 13, 2006 -- Dogster, Inc., the pet-loving company that creates and hosts the and online communities, today announced that its number of pet members exceeded 300,000, making it the fastest growing pet community on the Web. To celebrate and showcase these prized pooches and photogenic felines, the company also announced that the Second Annual World's Coolest Dog and Cat Show is underway and outpacing last year's phenomenal number of entrants and votes at

By entering the 2nd Annual World's Coolest Dog and Cat Show, every dog or cat that calls Dogster and Catster home has the opportunity to show off its good, or not-so-good, side to win in one of 16 categories from craziest tail to naughtiest pet. To enter, dogs and cats simply mug for the camera, submit a photo and then place a vote. Because Dogster, Inc. is the home of the "everydog" and "everycat," contest winners will be selected by popular vote and will not be based on the animal's pedigree. Last year the contest garnered over 22,000 entries and over a million votes, making it the largest online pet show in the world -- and this year, votes have already topped a million.

"We are delighted by Dogster's rapid growth and how our community has made this a true online home for every dog and cat lover," said Founder and CEO, Ted Rheingold. "We've continued to nurture this vibrant community by adding features that are custom built for our members, who in turn have shown their loyalty through overwhelming enthusiasm for our events such as the World's Coolest Dog and Cat Show."

Sponsors of the 2nd Annual World's Coolest Dog and Cat Show include: VPI, Pet Insurance, Dad's Pet Food, Holiday Inn, WAG, Fresh Step, Isle of Dogs and ConAir Pro. Not only will this year's winners be able to run with the big dogs (and cats), they will be digging up some cool prizes. These prizes will total over $18,000 and range from One Year DogsterPlus or CatsterPlus Membership, a $500 VPI Gift Certificate and ConAirPro clipper sets, to Target Gift Cards - $100, an Isle of Dog Gift Certificate, a Digital Camera, 100 Zealies, to bragging rights.

The 2nd Annual World's Coolest Dog and Cat Show Details:

--  Free to enter
--  Any Dogster or Catster registered dog or cat can enter
--  Voting is open to the public now and runs through November 16th
--  November 17th finalists are decided
--  Official Judging takes place with Dogster Judges until December 6,
--  Winners announced on December 7, 2006
In keeping with Dogster's focus on delighting its members, the company continues to add rich and engaging features that deepen and enhance the overall experience. These include:
--  Groups: an area for members with common interests to gather via topic,
    share calendaring information, meet-up information or simply a common
    passion, so anyone with Crazy Cocker Spaniels or Amped up Andalusians can
    confer on how to best manage behavior challenges
--  Forums: interactive discussion areas on topics ranging from health
    issues to pet adoption, travel advice, and training tips. Forums are easy
    to search and offer an excellent and instantaneous tool for pet lovers to
    find and share information readily
--  Diaries and blogs: a fun and interactive way for pets to share their
    inner-most thoughts and cravings with their Dogster and Catster friends;
    every dog and cat can tap into their inner Virginia "Woof"
--  Ask Dr. Barchas: a Q&A section led by Dogster's registered DVM, Eric
    Barchas where members can submit questions to the Vet and receive answers
    regarding the health and well-being of their feline and canine companions
Other rich features that members love include the ability to instant message with pet friends and the ability to purchase and give "Zealies," a new currency that can be exchanged for treats online.

About Dogster, Inc.

Dogster, Inc., makers of the Dogster and Catster online communities, is the leader in pet-focused online communities. Online since January 2004, their properties are now home to over 300,000 members from over 150 countries. Dogster, Inc. is headquartered in San Francisco, CA. For more information, please visit, or call 1-415-551-9621.

Dogster, Catster and/or the logos and icons associated with each of these names are trademarks of Dogster, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners.

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