SOURCE: Dogster, Inc.

Dogster, Inc.

October 02, 2009 06:00 ET

Dogster, Inc. Today Announced the Launch of "Dogster & Catster Reach" and a Key Partnership With the Cheezburger Network

Dogster, Inc. Now Influences More Then 5 Million Pet Owners in the U.S.

SAN FRANCISCO, CA--(Marketwire - October 2, 2009) - The publishers of Dogster.com and Catster.com announced today an online advertising partnership and exclusive agreement with the publishers of ICanHasCheezburger.com and IHasaHotdog.com for the representation and campaign management of premium advertising on their wildly popular websites.

Dogster & Catster Reach will now provide online advertisers access to over 5 million pet owners through dedicated digital media campaigns, expanded traditional banner coverage and key customer engagement, retention and re-marketing tools. Partners will now have access to two highly organized audiences under the control of one digital media planning team.

"Our companies have both grown rapidly over the past two years," said Ben Huh, CEO of the Cheezburger Network. "We are certain that the Dogster, Inc. team will do an amazing job of extending their hugely successful advertising strategy and experience to our audience by bringing us quality advertising partners."

"Over the past five years Dogster.com and Catster.com developed a clear understanding of how to work with agencies and how to engage our audience with advertising campaigns that go far beyond traditional digital media ad placements," said Steven Reading, Founder and Chief Business Officer of Dogster, Inc. "We will be expanding our footprint of influence and providing agencies a clear and controlled path to getting the results their clients need."

About Dogster, Inc.

Dogster, Inc. is the publisher of Dogster.com, Catster.com, Snuzzy.com, and a network of several other pet-related blogs. Launched in 2004, its sites offer pet owners and enthusiasts information, entertainment, tools, blogs and social networking for over 1.5 million visitors form more than 150 countries. Dogster, Inc. is based in San Francisco, CA.

About Cheezburger Network

Cheezburger Network is one of the largest blog networks in the world, where more than 11 million people come every month to get five minutes of laughter. With 200 million page views per month, the Cheezburger network of more than 30 blogs including I Can Has Cheezburger, FAIL Blog, GraphJam, Emails From Crazy People, and There, I Fixed It is quickly becoming a new Internet media empire. Every day, more than 10,000 photos and videos are submitted and page views are growing at an annual clip of 300%. In addition to the blogs, two Cheezburger-inspired books have been published, and FAIL Nation (based on FAIL Blog) and Graph Out Loud (based on GraphJam) will be in bookstores on October 6.

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