SOURCE: Dogswell

June 05, 2007 08:57 ET

DOGSWELL ® Revolutionizes the Natural Pet Treat Industry Once Again With the Introduction of VEGGIE LIFE™ , a New Line of Enhanced Treats Made With Vegetables, Fruits and Chicken -- Because

Dogs Like Veggies Too

LOS ANGELES, CA--(Marketwire - June 5, 2007) - In October 2004, DOGSWELL®, a leader in the natural pet treat industry, became the first company to supplement pure chicken breast jerky for dogs. In May 2007, DOGSWELL® launched Biscuits with Benefits™, one of the first dog biscuits made from all-natural chicken breast infused with healthy supplements. Containing absolutely no wheat, corn or byproducts -- ingredients typically found in most dog biscuits on the market -- Biscuits with Benefits™ have become a healthy treat alternative for health-conscious pet owners.

At this time, DOGSWELL® is pleased to become the first company to supplement vegetable and fruit chews for dogs. VEGGIE LIFE™ is available in two of DOGSWELL' s most popular formulas; HAPPY HIPS® is fortified with Glucosamine and Chondroitin for healthy hips and joints and VITALITY™ is fortified with Flaxseed and Vitamins A and E for healthy eyes, skin, and coat.

VEGGIE LIFE™ comes in a variety of appetizing combinations and sizes. Sweet Potato Chews are available in a 5oz and 15oz resealable bag and Sweet Potato Fries are available in a 5oz resealable bag. Sweet potato is a great low-calorie food rich in Calcium, Potassium, Phosphorus, Iron, Thiamin, Riboflavin, Niacin and Vitamins A, C and B6. In addition, sweet potato is significantly high in fiber and low in cholesterol, and it serves as a wonderful natural alternative to rawhide and chew bones. In addition, VEGGIE LIFE™ also includes fruits and vegetables wrapped with all-natural chicken breast. Wraps are available in 5oz resealable bags, including Chicken & Sweet Potato, Chicken & Carrot, Chicken & Apple and Chicken & Banana.

"Most dog-owners are unaware as to how much their dogs love vegetables and fruits," states Marco Giannini, Founder of DOGSWELL®. "Not only are they delicious, fruits and vegetables also play an important role in the health of dogs, as they do in humans. With the launch of VEGGIE LIFE™, DOGSWELL's, intent is to make sure that all members of the family get their recommended daily servings of fruits and vegetables," he added.


DOGSWELL® is located in Beverly Hills, CA and was founded by Marco Giannini in 2004. DOGSWELL® and CATSWELL™ products are carried in over 5,000 upscale pet stores and natural food stores across the country. The product line for dogs includes HAPPY HIPS®, HAPPY HEART®, VITALITY™, MELLOW MUT® and BREATHIES® and for cats the product line includes VITAKITTY® and HAPPY HIPS®. For more information about current and future DOGSWELL® products, please visit For distribution, please call 888.559.8833 or email For all press inquiries, please contact Darren Jordan at 323.230.7379 or

Contact Information

  • For more information:
    Darren Jordan
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    310.628.9222 (24/7)
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