SOURCE: Dollar General Corporation

August 08, 2015 18:07 ET

Dollar General Presents A Day of Beauty

R & B Star Chante Moore Hosts Free Celebration of All Things Beauty

GOODLETTSVILLE, TN--(Marketwired - August 08, 2015) - Dollar General (NYSE: DG) today presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville. Hosted by singer, songwriter and DG Celebrity Ambassador Chante Moore, the free community event highlighted the latest hair and make-up products offered at DG and featured free product samples, door prizes and beauty tips from experts representing the leading multi-cultural health and beauty brands. The event also celebrated the introduction of BEAUTYCENTS, a new health and beauty lifestyle magazine available exclusively at select DG stores.

"Dollar General is excited to host this free, fun event for our customers who count on Dollar General for great health and beauty products at everyday low prices," said Makia Embrey, Dollar General's Senior Manager, Customer Insights. "We are introducing an array of new multi-cultural hair and beauty products at A Day of Beauty and adding these products to our store shelves at select Dollar General stores, giving our customers more selection and variety as they shop with us for products that will help them look their best and stretch their budget."

Representatives from Advanced Beauty Care, Advanced Beauty, Inc., Ampro Industries, Beauty 21 Cosmetics, Bronner Brothers, Dial Corporation, House of Cheatham, KISS Products, L'Oreal USA, Luster, Maybelline/Garnier, Namaste, Revlon Pro, Strenth of Nature, Unilever and Universal Beauty were on hand providing brand information and free product samples.

Popular local and national health and beauty bloggers including Nicole Walters, "Naptural Nicole," Rachel Odem, "Rachel O Beauty" and Ijeoma Eboh, "Klassy Kinks," appeared at the event offering their tips, demonstrations and best practices for product use.

BEAUTY CENTS magazine, including Dollar General coupons to help shoppers save on necessities and spend more on beauty, were handed out at the event.

"I have always been price conscious, but not to the point that I will compromise value," said Chante Moore. "A Day of Beauty demonstrates Dollar General's commitment to providing its customers with the products they need at an affordable price. I am so excited to be an ambassador for Dollar General's A Day of Beauty."

For additional information, photographs or items to supplement a story, please contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at dgpr@dg.com.

About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 12,000 stores in 43 states, Dollar General is America's largest small-box multi-price point discount retailer. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit www.dollargeneral.com.

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Contact Information

  • Contact:
    Media Hotline:
    1-877-944-DGPR (3477)
    dgpr@dg.com