IMPAX Media

IMPAX Media

December 10, 2015 11:02 ET

Dominick Porco Appointed Chairman of IMPAX Media

TORONTO, ONTARIO--(Marketwired - Dec. 10, 2015) - IMPAX Media has appointed Dominick Porco as company Chairman to oversee expansion across Canada and into the United States. He brings over 30 years of experience to the position and is recognized as one of the most accomplished executives in place-based advertising.

At IMPAX Media, Porco will be guiding a company specializing in digital out-of-home advertising technology. The company's Digital Media Gate is an exciting innovation for retailers, media buyers and advertisers. Retractable lane gates with brilliant 1080p digital screens double as a security system and an advertising network targeting retail shoppers. The gates are mounted near checkout counters displaying branded ad content and customized messaging such as news, recipes and in-store promotions that shoppers can watch while waiting at the checkout. When lowered, the monitors block access to closed checkout lanes.

"Dominick specializes in bringing new vision to companies and his industry knowledge and connections cannot be beat," says Shmuel Gniwisch, President and Owner of IMPAX Media. "We're very excited to see the company grow under his guidance."

Most recently, Porco served as Chairman and CEO at Adspace Networks, where he developed a new in-mall digital media network focused on bridging the gap between consumer promotion and brand advertising. Today, Adspace offers the largest digital location-based video network in the United States with over 3,600 screens covering over 72 per cent of the U.S. population and 98 per cent of all digital screens in malls.

Prior to joining Adspace, Porco was President of News America Marketing, the in-store advertising division of News Corp Ltd. He started with the company in 1993 as a regional sales manager and was soon promoted to national sales manager and then finally to President, in 1996. Under his leadership, News America Marketing grew from a $500 million per year domestic coupon distribution company into a $1 billion per year global marketing services company.

"I've been at this game for a number of years and I've never seen the kind of technology and analysis IMPAX Media can provide to retailers, advertisers and brand managers," says Porco. "The digital media gates that we're producing offer a real utility to the retailer in terms of inventory control and entertainment for shoppers. For advertisers, they're getting real-time in-store demographic data that nobody else has. We'll continue to focus on grocery for now, but there is great potential to work with a variety of retailers."

Porco is poised to hit the ground running for IMPAX having retained Bill Ketcham, the former Chief Marketing Officer of Adspace, to serve as a consultant advising on positioning of the company. Ketcham has also held senior brand management and marketing roles with Pepsi, ESPN and General Foods.

"We're surrounding the company with strong industry people," explains Porco. "By hiring Bill as a consultant, we have access to a marketing resource with a wealth of quality experience. Likewise, last week we brought on Lesley Conway, who has strong relationships within Canada's media and advertising industry. We're building an all-star team to grow IMPAX Media."

About IMPAX Media

Based in Montreal, IMPAX Media offers the latest evolution in traditional retail advertising, product promotion, and information display at point of sale. IMPAX Digital Media Gates are changing the way retailers manage, market, and sell at checkout. Data collection and analytics will give retailers and advertisers the ability to analyze foot traffic, determine spending habits and tailor customer interactions with personalized rewards, incentives and offers.

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