SOURCE: Donini, Inc.

February 15, 2006 09:00 ET

Donini Launches Pizza Donini™ Frozen Pizza Line

MONTREAL -- (MARKET WIRE) -- February 15, 2006 -- Donini Inc. (OTC BB: DNNI) introduced its line of Pizza Donini frozen pizzas in the Montreal area supermarket chain of Mourelatos with a special flyer promotion beginning early winter to test consumer acceptance. The first week of sales beat company expectations -- the freezers in each of the 5 grocery stores were restocked daily. It receives consistently strong demand since the launch of the test market.

Efty Mourelatos, President of the 50-year old grocery chain, was very pleased with the outcome of the launch. "I was pleased that Pizza Donini had created high-quality frozen pizzas which deliver great taste and value for the consumer and we are proud to be an important part of the promotion and launch. The frozen pizzas have obviously appealed to our customers."

An informal survey by T&N Food's President, Antonio Merulla, Donini's frozen pizza manufacturer, which uses Pizza Donini's exclusive recipe, doughs and sauces, revealed that first-time purchasers were returning to purchase more products because their families enjoyed the taste of the new frozen pizzas.

Peter Deros, President of Donini Inc., stated, "We're delighted with the unveiling and our collaboration with Mourelatos for Donini's entry in the frozen pizza market. This launch represents the continuation of the company's expansion and growth plans."

The Pizza Donini™ frozen pizza line includes two types of family-sized self-rising crust pizza for the oven in all-dressed, pepperoni and cheese, as well as meat feast toppings in a pan pizza. The frozen pizza line is also available in a microwaveable 7" individual size in all-dressed and in pepperoni and cheese. The individual sizes are also boxed in a 6-pack, which is trademarked the Cube 6™. The microwaveable pizzas are partially baked prior to freezing, which brings out a true baked taste right from the microwave oven.

These new pizzas were developed over a two-year period to achieve the greatest in taste and quality ingredients to complement the brand of fresh baked pizzas that Pizza Donini restaurants deliver to the Greater Montreal Area. These products will be marketed soon in the USA Metro New York market, initially in New Jersey, in its first USA openings. The frozen pizzas will also become available as take home from the newly designed Pizza Donini Express and Donini Resto-Bar restaurants.


Founded in 1987, Pizza Donini, Inc., a wholly owned subsidiary of Donini Inc., is a leader in the delivery of quality pizza products and has grown to become a diversified food company through its wholly owned subsidiaries of Pizza Donini.Com, Inc., Pizado Foods (2001), Inc. and the DoniniCo, Inc. The Company currently operates twenty-five (25) franchised or corporate owned stores in the Montreal/Quebec area and operates a wholesale food division (Pizado Foods (2001), Inc.) that markets select products to other commercial enterprises. The Company also operates a call center dedicated solely to its express fast food service and facilitates order processing. Donini has recently begun to expand its offerings to include casual Italian food dining services with the establishment of a Resto-Bar in an eastern suburb of Montreal. The Company trades on the OTC Bulletin Board under the symbol DNNI.

Please direct any questions or franchise inquiries to Peter Deros, tel.: (514) 327-6006 #224, fax (514) 327-0782 or

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Donini cautions readers that this press release includes certain information, which may constitute forward-looking statements. Additional information concerning factors that could cause actual results to materially differ from those in the forward-looking statements occurring after the date of this news release might not be revised or updated, other than as required by federal securities law.

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