Donovan Creative

Donovan Creative

January 10, 2011 17:39 ET

DONOVAN Creative Helps EPL Win the Most Prestigious NA Library Award from the American Library Association

EDMONTON, ALBERTA--(Marketwire - Jan. 10, 2011) -

Editor's Note: There are 2 photos associated with this press release.

The staff and management at DONOVAN Creative Communications (DONOVAN) would like to congratulate Edmonton Public Library (EPL) on its recent award recognizing the rebrand of the organization.

EPL was recently honoured with the 2011 John Cotton Dana Library Public Relations Award, which is awarded yearly by the American Library Association (ALA) and the most prestigious award of the American Library Association.

One of five libraries recognized, EPL was the only Canadian recipient of this highly competitive award that evaluates entries from academic and public libraries from across North America.

ALA chose EPL for its recent rebrand and marketing communications campaign.

"We're extremely proud to have our work receive the highest honour from the American Library Association," said Michael Donovan, President and CCO of DONOVAN Creative. "This shines a light on what's happening in Edmonton in a not-for-profit space, the same way we've done in the airport industry with the award-winning work done on behalf of Edmonton International Airport. Our strategic branding method helped create insightful ideas in this project that made the brand and subsequent promotional campaign come alive. We are ecstatic to add this to a growing list of awards that the EPL brand has won this last year." 

In a press release issued by ALA, it noted the EPL rebrand won this award for its "masterful blending of the work of professional designers and library staff that let each do what they do best. The simple, stylish logo and the slogan 'Spread the words' were taken by library staff and customers and used in a guerilla marketing strategy that was impossible to ignore and hard to resist. The success of this campaign was built on a strong foundation of shared values, clear assessment, strategic marketing and a committed and enthusiastic library staff. The result was a colourful, adaptable, effective campaign that also happens to be a lot of fun."

DONOVAN led the brand and creative strategies for the integrated marketing communications campaign, including all collateral, the website, and the now famous EPL membership cards.

About the John Cotton Dana Library Public Relations Award:

The Most Prestigious Award of the American Library Association

The John Cotton Dana Award, sponsored by H.W. Wilson, honours outstanding library public relations, whether a summer reading program, a year-long centennial celebration, fundraising for a new college library, an awareness campaign or an innovative partnership in the community. For more information, or to read the official press release issued by the ALA, please visit:


DONOVAN Creative Communications (DONOVAN) is an award-winning, full-service brand, marketing, and communications agency. It offers integrated services in brand research, brand development, brand management, social media strategy, advertising, stakeholder relations, public relations, and web and interactive development.

DONOVAN has been the recipient of numerous international marketing effectiveness awards for its rebranding work and various advertising campaigns for organizations such as Edmonton International Airport (EIA), Edmonton Public Library (EPL). The company received international recognition for the EIA "Stop the Calgary Habit" campaign, which garnered top honours for the third consecutive year at the 2010 ACI awards.

For more information on DONOVAN please visit

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