April 25, 2011 15:30 ET

DONOVAN's Rebranding Wins More Global Recognition

EDMONTON, ALBERTA--(Marketwire - April 25, 2011) - DONOVAN's rebranding project for the Edmonton Public Library (EPL) won the International Federation of Library Associations and Institutions (IFLA) International Marketing Award 2011 Second Place award for "Rebranding the Edmonton Public Library – from research to implementation to results." In announcing the award, the IFLA cited the dramatic change in the perception and image of the EPL, calling it "a fun, fresh and creative base from which to engage library stakeholders." First Place was awarded to the German National Library of Medicine.

"We're pumped that the work we do keeps getting international recognition," said Michael Donovan, President and CCO, "Even better, we just got word the library's membership jumped over 300% because of it."

DONOVAN's rebranding project for the EPL met IFLA's strict juried criteria for a strategic approach to marketing; its degree of creativity, originality, innovation and social value; how it generated widespread public visibility and support for libraries; how effectively all of this was communicated; and the expression of emotion, sustainability and ethical aspects.

"All of us grew up going to our fabulous city library," said Creative Director Fiona Farrell, "So making the EPL dance in a new digital world for all the kids coming after us was super important."

The IFLA International Marketing Award rewards the best library marketing projects worldwide each year. This year's jury included library and marketing experts from the USA, India, Russia, Sweden, Spain, and Algeria.

The IFLA, founded in Scotland in 1927, is the world's most prestigious libraries and information services organization, headquartered at The Royal Library in the Netherlands. It is the global voice of the library and information profession, with 1600 members in 150 countries.

The awards wil be presented at the IFLA General Conference in Puerto Rico, August, 2011.

Contact Information

    Sean Garrett
    780-428-0411 Ext. 116


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